Paying for inspiration searches
“Small bathroom ideas” and “kitchen trends” draw lots of clicks from people who aren’t hiring this year.
GOOGLE ADS FOR REMODELERS
Google Ads for remodelers, minus the idea browsers.
Remodeling searches are full of people collecting ideas, pricing tile, or looking for a handyman. The searches worth paying for are looking for a contractor in your area.
- Remodeling
- Google Ads
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At a glance
- Who it’s for
- Remodeling contractors: kitchen remodels, bathroom remodels, primary suite remodels
- What goes wrong
- Paying for inspiration searches
- Retail and handyman crossover
- A beautiful site that doesn’t book
- What we run
- Contractor-intent keywords by room
- A long negative list
- Room-matched landing pages
- A listing that shows your best rooms
- Judged on
- Cost per booked consultation from search
- Search terms producing consultations
- Consultation to signed contract rate
- Signed project value by campaign
- What it costs
- Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
WHERE IT BREAKS
Google Ads for remodelers: what goes wrong.
Retail and handyman crossover
Cabinet stores, tile showrooms, and handyman searches compete for the same words unless they’re blocked.
A beautiful site that doesn’t book
Clicks land on a portfolio with no price range and a contact form, and the homeowner hits back.
WHAT WE RUN
Built for remodelers. Run by us.
Contractor-intent keywords by room
Kitchen, bath, and addition campaigns built on searches that include contractor, company, or cost.
A long negative list
Ideas, DIY, design inspiration, retail, handyman, and job searches blocked from the start.
Room-matched landing pages
A bath search lands on your bath page with your bathrooms, a range, and booking.
A listing that shows your best rooms
Recent project photos and services on your Google Business Profile, so the map results show the same work as the ad.
AN EXAMPLE WE WROTE
Example search terms review for a remodeling account (illustration, not real account data)
- 01Keep: “bathroom remodel contractor [city]” → bath page.
- 02Keep: “kitchen remodel cost [city]” → kitchen page with the calculator.
- 03Block: “small bathroom ideas,” “kitchen design trends” → idea browsers.
- 04Block: “cabinets for sale,” “tile store,” “handyman” → retail and small jobs.
- 05Watch: “home addition cost” → keep only if additions are on your offer list.
- 06After the review: negatives added, budget moved to the terms that booked consultations.
Judged on
- Cost per booked consultation from search
- Search terms producing consultations
- Consultation to signed contract rate
- Signed project value by campaign
Example written by BlueSmith to show the approach. Not a client ad or a result.
RUN YOUR NUMBERS
Contractor marketing ROI: is your marketing paying you back?
Revenue makes every campaign look good. This tool measures return against the gross profit those jobs leave after the work is done.
Return on marketing (gross profit): 525.0%
Return on marketing (gross profit)525.0%
- Revenue from marketing per month
- $125,000
- Gross profit after marketing per month
- $36,750
$7,000 a month bringing 5 signed jobs at $25,000 and 35% margin.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
PROOF
Real work. Real jobs on camera.
Client work, shown with permission. Never stock footage.
STRAIGHT ANSWERS
Questions we hear.
Should remodelers bid on “ideas” keywords?
Rarely. Idea searchers are months or years out. Video ads and long follow-up are a better fit for that stage than paying for every click.
How should remodelers split budget between Google and Facebook?
Start where your page and booking are proven. We usually begin on Facebook because video of finished rooms sells the idea, then add Google to catch homeowners already looking for a contractor. The split follows cost per signed contract.
Does my Google Business Profile matter for ads?
Yes. Homeowners who see your ad often look up your listing before booking. Recent project photos and accurate services make the ad and the listing tell the same story.
Can I cap what I spend on Google?
Yes. You set the daily budget in your own Google Ads account and pay Google directly. We work inside that cap and shift it between rooms based on what books.
Your crew is ready for the next job. Is your calendar?
Seven questions. Two minutes. See the one part of your engine holding your projects back.
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligationAvg response time 2.5 minutes