BlueSmith
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What we build Video AdsFilmed on your jobs. Written and edited by us.Project Pages + EstimatorsYour work, a price range, a booking calendar.Speed-to-Lead + BookingInstant replies, reminders, and follow-up.
How it works The Acquisition EngineAttention × Offer × Sales × System.How It StartsFive steps, no surprises.Free ToolsLead value, break-even CPL, ad budget.
Who we build for RemodelersKitchens, baths, whole-home projects.RoofersFull replacements, not leak calls.All TradesHVAC, solar, pools, plumbing, electrical, and more.
GOOGLE ADS FOR ROOFERS

Google Ads for roofers, built around replacement searches.

Roofing searches mix three people: someone with a drip, someone pricing a new roof, and someone looking for a job. We pay for the second one.

  • Roofing
  • Google Ads
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

At a glance

Who it’s for
Roofing contractors: full roof replacements, tile and shingle re-roofs, re-roofs ahead of solar installs
What goes wrong
  • Repair searches eat the budget
  • Job seekers and DIY clicks
  • One ad for every material
What we run
  • Keyword groups by material
  • Negatives from day one
  • Matching re-roof pages
  • A Business Profile that backs up the ad
Judged on
  • Cost per booked inspection from search
  • Search terms producing inspections
  • Replacement vs. repair share of clicks
  • Signed roofs by keyword group
What it costs
Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
WHERE IT BREAKS

Google Ads for roofers: what goes wrong.

01

Repair searches eat the budget

“Roof leak repair” is urgent and costly per click, and it rarely turns into a full replacement.

02

Job seekers and DIY clicks

“Roofing jobs,” “how to patch shingles,” and supply-house searches all trigger ads when nobody blocks them.

03

One ad for every material

Tile, shingle, and metal buyers see the same generic ad and land on the same page.

WHAT WE RUN

Built for roofers. Run by us.

Keyword groups by material

Separate groups for shingle replacement, tile re-roofs, metal, and re-roofs ahead of solar, each with its own ad.

Negatives from day one

Repair, DIY, jobs, supplies, and any insurance terms you don’t want are blocked before launch, then updated from real search terms.

Matching re-roof pages

A tile search lands on a tile page with your tile installs, not your homepage.

A Business Profile that backs up the ad

Recent install photos and an accurate service area, so the map result tells the same story as the ad.

AN EXAMPLE WE WROTE

Example keyword plan for one shingle re-roof ad group (illustration, not a client account)

  1. 01Keep: roof replacement [city], shingle roof replacement, new roof cost, reroof estimate.
  2. 02Block: leak repair, patch, DIY, roofing jobs, roofing supply, shingles for sale.
  3. 03Headline 1: Shingle Roof Replacement [City]
  4. 04Headline 2: Licensed Local Roofing Crew
  5. 05Description: See our past re-roofs, get a ballpark by home size, and book an inspection online.
  6. 06Landing page: the shingle replacement page, with its ballpark and inspection calendar.
Judged on
  • Cost per booked inspection from search
  • Search terms producing inspections
  • Replacement vs. repair share of clicks
  • Signed roofs by keyword group

Example written by BlueSmith to show the approach. Not a client ad or a result.

RUN YOUR NUMBERS

Break-even cost per lead: what can you afford to pay for a lead?

Put in your project value, margin, and close rate. See the most you can pay per lead, per booked estimate, and per signed job before the work stops paying for itself.

35%
15%
35%
30%

Break-even cost per lead: $138

Break-even cost per lead$138
Max cost per booked estimate
$394
Max cost to win one signed job
$1,313

$25,000 project, 35% margin, 15% of gross profit for acquisition, 35% of leads booked, 30% closed.

See what we’d build for these numbers

Starts with example numbers. Change them to yours. Arithmetic only, not a promise of results.

Open the full break-even cost per lead calculator

KEEP GOING

Everything for roofers, connected.

STRAIGHT ANSWERS

Questions we hear.

Should roofers bid on “roof repair” keywords?

Only if you want repair work and have a way to handle it that doesn’t pull your estimator off replacements. Some roofers block repair terms entirely and let those calls come in through the Business Profile.

Search ads or Local Services Ads for roofing?

LSAs bill per lead and send people to your Google listing. Search ads let you choose keywords and land people on a re-roof page you control. They can run side by side; we manage the search side.

Why do roofing clicks cost so much?

A signed roof is worth a lot, and plenty of roofers bid on the same words. That’s why the keyword list matters: a costly click on the right search can pay off, and a cheap click on the wrong one never does.

Do I need Google Ads if Facebook is working?

Not right away. Facebook reaches owners before they search; Google catches the ones already searching. We usually add search once the re-roof page and inspection booking are proven.

Your crew is ready for the next job. Is your calendar?

Seven questions. Two minutes. See the one part of your engine holding your projects back.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

Avg response time 2.5 minutes