LSA waits for a homeowner to search and puts your listing in front of them. Meta ads go find the homeowner while they’re still thinking about the project.
By the BlueSmith team · Updated
Our honest takeLSA is mostly run by you, not an agency: answer every call, keep reviews coming in, dispute the leads that don’t fit. If your trade qualifies, it’s worth having. We build around Meta video ads because most of the contractors we work with sell projects homeowners plan for months, and those homeowners decide who to call long before they type anything into Google.
Cheap leads that never book are expensive. Price the thing you actually want: a homeowner on your calendar.
Cost per booked estimate: $229
$4,000 a month, 50 leads, 35% of them booked.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
Yes. They reach homeowners at different moments, so they don’t compete. LSA catches the homeowner who searches today. Meta reaches the one who’s still deciding.
It depends on your trade. LSA leans toward the jobs people search for by name, which are often repairs and service calls. Meta lets you show a finished kitchen or a new roof to homeowners who might want one.
You don’t strictly need it, but video of your real jobs is what gives a homeowner who isn’t searching a reason to stop and trust you. LSA leans on reviews for that instead.
Ranking leans on reviews, distance, hours, and how fast you respond. Missed calls, slow replies, or a stalled review count can push your listing down.
Seven questions. Two minutes. See the one part of your engine holding your projects back.
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligationAvg response time 2.5 minutes
