BlueSmith
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What we build Video AdsFilmed on your jobs. Written and edited by us.Project Pages + EstimatorsYour work, a price range, a booking calendar.Speed-to-Lead + BookingInstant replies, reminders, and follow-up.
How it works The Acquisition EngineAttention × Offer × Sales × System.How It StartsFive steps, no surprises.Free ToolsLead value, break-even CPL, ad budget.
Who we build for RemodelersKitchens, baths, whole-home projects.RoofersFull replacements, not leak calls.All TradesHVAC, solar, pools, plumbing, electrical, and more.
GOOGLE ADS FOR POOL BUILDERS

Google Ads for pool buyers ready to talk designs.

A homeowner searching for a custom pool builder is past daydreaming. We bid on those searches, block the ones about above-ground kits and pool supplies, and send each click to the right page.

  • Pool Building
  • Google Ads
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

At a glance

Who it’s for
Pool Building contractors: custom gunite pools, pool and spa combinations, full backyard packages
What goes wrong
  • Supply and service clicks
  • New builds and remodels in one bucket
  • Budget gone by June
What we run
  • Separate build and remodel campaigns
  • A long negative list
  • Budget timed to your schedule
  • Map listing with real backyards
Judged on
  • Cost per design consultation by campaign
  • Remodel vs. new-build consultations from search
  • Wasted spend on blocked terms
  • Signed contracts from search
What it costs
Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
WHERE IT BREAKS

Google Ads for pool builders: what goes wrong.

01

Supply and service clicks

“Pool” is a busy word. Chemicals, cleaning, pumps, and above-ground kits all compete for your budget.

02

New builds and remodels in one bucket

A resurfacing search and a custom-build search land on the same page, and neither finds what they came for.

03

Budget gone by June

Search spend climbs with the heat while your build schedule is already full.

WHAT WE RUN

Built for pool builders. Run by us.

Separate build and remodel campaigns

Custom pool and backyard package searches go one way; resurfacing and remodel searches go another.

A long negative list

Supplies, chemicals, cleaning, repair, above-ground, jobs, and DIY blocked from launch.

Budget timed to your schedule

Spend set around open build slots, with remodel terms carrying more of it when new builds are booked out.

Map listing with real backyards

Your Google Business Profile filled with finished pools and service areas, so searchers who check the map see your work.

AN EXAMPLE WE WROTE

Example keyword groups for a pool builder (written by BlueSmith)

  1. 01New builds: custom pool builder [city], inground pool installation, inground pool cost, pool and spa builder.
  2. 02Backyard packages: backyard remodel with pool, pool and outdoor kitchen.
  3. 03Remodels: pool remodel, pool resurfacing, pool replaster, pool tile replacement.
  4. 04Negatives: above ground, supplies, chemicals, cleaning, service, pump repair, jobs, DIY, kit.
  5. 05Landing pages: the new-build estimator for the first two groups, the remodel page for the third.
Judged on
  • Cost per design consultation by campaign
  • Remodel vs. new-build consultations from search
  • Wasted spend on blocked terms
  • Signed contracts from search

Example written by BlueSmith to show the approach. Not a client ad or a result.

RUN YOUR NUMBERS

Contractor CAC: what does it cost you to sign one job?

Cost per lead tells half the story. Customer acquisition cost counts everything you spent and divides it by the jobs you actually signed.

35%

Customer acquisition cost per signed job: $1,500

Customer acquisition cost per signed job$1,500
CAC as a share of each job’s revenue
6.0%
CAC as a share of each job’s gross profit
17.1%

$7,500 a month all-in for 5 signed jobs at $25,000 and 35% margin.

See what we’d build for these numbers

Starts with example numbers. Change them to yours. Arithmetic only, not a promise of results.

Open the full contractor cac calculator

KEEP GOING

Everything for pool builders, connected.

STRAIGHT ANSWERS

Questions we hear.

Is Google or Facebook better for pool builders?

They catch different moments. Facebook reaches homeowners in the dreaming months. Google is there once they’re typing, which picks up in spring and summer. Builders filling an early schedule lean on Facebook first.

Should we run pool remodel keywords?

If you do remodels, yes, as their own campaign. Resurfacing and remodel searches can carry the budget when new-build slots are full.

How do you handle all the pool service searches?

A negative keyword list before launch covers the obvious ones, and a weekly review of real search terms catches the rest.

Will you handle our map listing too?

On plans that include Google, yes: photos of finished backyards, services for new builds and remodels, and the areas you cover.

Your crew is ready for the next job. Is your calendar?

Seven questions. Two minutes. See the one part of your engine holding your projects back.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

Avg response time 2.5 minutes