Solar, batteries, EV chargers, and bigger AC systems all land on the same electrical panel. In a lot of Fresno homes, that panel was never sized for any of it.
Since California’s Net Billing Tariff took effect in April 2023, more Fresno solar buyers are adding a battery. Many of those installs need a panel upgrade first. Homeowners rarely know that until someone tells them, and the electrician who explains it early gets the work.
Established neighborhoods like the Tower District and Fig Garden have homes wired long before today’s appliances. Owners adding a modern kitchen or central air there may need more than a new breaker. A rewire conversation starts with an ad that shows what an outdated panel looks like.
Summers past 100°F keep the AC running for months, and a larger system or a heat pump can push an undersized service past its limit. Timing your offer with HVAC replacement season puts you in front of homeowners who are already upgrading.
Panel and EV charger ads run hardest when solar and HVAC companies are busiest, so homeowners hearing about upgrades from them also see your name. If you partner with an installer, follow-up can say so.
One short video and a plain-English page cover what amperage means, why a battery or charger may need more of it, and a price range from your past jobs. The homeowner shows up to the estimate already understanding why.
The page asks whether this is an upgrade, a new install, or a repair. Small repairs go to your office line. Upgrade requests book straight to the estimator with the panel’s age and size noted.
Example numbers for a electrical business. Change them to yours.
Each lead is worth (revenue): $1,260
$7,000 project, 45% margin, 45% of leads booked, 40% of estimates closed.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
Yes. A charger is often the first electrical job a homeowner books, and many lead to a panel upgrade. The page asks what they drive, where it parks, and how old the panel is, so your estimate covers the full scope.
Ads can’t see who’s buying solar, but they can speak to it directly. Messages about batteries, panel capacity, and NEM 3.0 reach homeowners researching the topic, and a question on the page tells your team where they are in the process.
Wherever your trucks run. That might be Clovis, the Hwy 99 towns through Fowler and Selma, or Sanger and Kerman on Hwy 180. Bigger upgrades can justify a wider radius than service calls, and the ad areas can be set that way.
Enough to test, then whatever your numbers support. It depends on your average upgrade ticket, close rate, and how many installs your crew can handle. Ad spend goes straight to Meta or Google, apart from our fee, and the lead value calculator shows what one booked upgrade is worth to you.
Seven questions. Two minutes. See the one part of your engine holding your projects back.
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