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FREE TOOL

Marketing budget by revenue: what does your percentage mean each month?

A percentage of revenue is easy to say and hard to picture. Pick yours and see the dollars it puts on the table every month.

By the BlueSmith team · Updated

At a glance

You enter
  • Revenue goal for the year
  • Share of revenue you put toward marketing
  • Of that, the share that goes to ad spend
You get
  • Monthly marketing budget
  • Monthly ad spend inside it
  • Marketing budget for the year
How the math works
  • Yearly marketing budget
  • Monthly marketing budget
  • Ad spend inside it
  • Example numbers, not a benchmark
What it costs
Free. No signup, no email. Arithmetic on your own numbers, not a promise of results.
7%
60%

Monthly marketing budget: $11,667

Monthly marketing budget$11,667
Monthly ad spend inside it
$7,000
Marketing budget for the year
$140,000

$2,000,000 revenue goal, 7% to marketing, 60% of that to ad spend.

See what we’d build for these numbers

Starts with example numbers. Change them to yours. Arithmetic only, not a promise of results.

HOW IT WORKS

Three steps. Your numbers.

  1. 01

    Enter your numbers

    Enter your revenue goal for the year.

  2. 02

    Watch it recalculate

    Choose the share of revenue you’ll put toward marketing and the part of that going to ad spend.

  3. 03

    Use the answer

    Hold the monthly number up against what your job count needs before you commit to it.

How the math works

Yearly marketing budget

Revenue goal × the marketing share you choose. That’s the whole pot for the year.

Monthly marketing budget

Yearly budget ÷ 12. An even split; seasonal trades will want to weight some months heavier.

Ad spend inside it

Monthly budget × the share you send to ad spend. The remainder covers everything that isn’t paid to the platforms.

Example numbers, not a benchmark

$1,200,000 goal × 5% = $60,000 a year, or $5,000 a month. With 60% going to ads, that’s $3,000 a month in ad spend and $2,000 for everything else.

KEEP GOING

Use it with these.

STRAIGHT ANSWERS

Questions we hear.

What percentage should I use?

Your call. Start from what you could carry through a month that brings nothing, then check it against the jobs you need with the revenue goal and ad budget calculators. The tool won’t pick one for you.

Should the goal be total revenue or new revenue?

Either works if you’re consistent. Some owners budget against total revenue. Others use only the part they want marketing to bring, since referrals and repeat work cover the rest. The tool just multiplies.

What goes in the part that isn’t ad spend?

Agency fees, video shoots, landing pages, software, and tracking. With BlueSmith, ad spend is paid straight to the ad platform, separate from what you pay us.

Is this better than working back from jobs?

It answers a different question. This shows what a percentage means in dollars. The ad budget calculator shows what a job count needs. Run both and see whether they agree.

Numbers are the start. Let’s build the system.

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