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Sales pipeline forecast: what are your open estimates worth?

Every estimate sitting on a kitchen table is money you might sign. Weight it honestly and see what your pipeline is really carrying.

By the BlueSmith team · Updated

At a glance

You enter
  • Open estimates (sent, not signed)
  • Average value of an open estimate
  • Open estimates you expect to sign
  • Average days from estimate to signature
You get
  • Expected revenue from open estimates
  • Jobs you expect to sign
  • Signed revenue per month if the pipeline stays this full
How the math works
  • Jobs you expect to sign
  • Expected revenue
  • Monthly pace
  • Example numbers, not a benchmark
What it costs
Free. No signup, no email. Arithmetic on your own numbers, not a promise of results.
25%

Expected revenue from open estimates: $187,500

Expected revenue from open estimates$187,500
Jobs you expect to sign
6.3
Signed revenue per month if the pipeline stays this full
$267,857

25 open estimates at $30,000, 25% expected to sign, about 21 days to decide.

See what we’d build for these numbers

Starts with example numbers. Change them to yours. Arithmetic only, not a promise of results.

HOW IT WORKS

Three steps. Your numbers.

  1. 01

    Enter your numbers

    Count your open estimates: sent, not signed, not turned down.

  2. 02

    Watch it recalculate

    Add their average value, the share you expect to sign, and the average days to signature.

  3. 03

    Use the answer

    Use the expected revenue as a planning range, not as money already booked.

How the math works

Jobs you expect to sign

Open estimates × the share you expect to sign. One rate across the whole pipeline.

Expected revenue

Expected jobs × average value of an open estimate.

Monthly pace

Expected revenue × (30 ÷ average days to signature). It assumes the pipeline refills to the same size as estimates sign or drop out.

Example numbers, not a benchmark

20 open estimates at $20,000, 30% expected to sign: 6 jobs and $120,000. At 45 days to decide, 30 ÷ 45 turns that into about $80,000 a month.

KEEP GOING

Use it with these.

STRAIGHT ANSWERS

Questions we hear.

What sign rate should I use?

Your own. Of the estimates you sent over the last few months, how many signed? If older estimates rarely close for you, run fresh and stale ones separately with their own rates.

Can I put this number in my plan?

As a range, yes. As booked revenue, no. It’s arithmetic on your inputs, and nothing counts until the contract is signed.

Which estimates belong in the count?

Ones you’ve sent that haven’t been signed or turned down. If a homeowner told you no, or went silent long ago and you’ve stopped following up, take them out.

How do I raise the number without more leads?

Follow up on every open estimate on a schedule until you get a yes or a no. Each estimate that would have gone quiet and signs instead raises your sign rate.

Numbers are the start. Let’s build the system.

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