Text templates for roofing leads and estimates.

Only text homeowners who opted in. Name the business and include the opt-out line in the first message.

Hi [First name], [Your name] here from [Company]. Your roof inspection request for [address] just came through. I’ll call shortly from this number to find a time that works.
Reply STOP to opt out of texts.

Give a real next opening. Don’t promise same-day if you can’t keep it.

Hi [First name], [Your name] at [Company]. Sorry about the leak. Until someone can get up there, a bucket and a towel under the drip help protect the ceiling and floor. Our next opening for a leak check is [day and time]. Want it?
Reply STOP to opt out of texts.

After a storm, homeowners hear from a lot of roofers. Be the calm, specific one, and don’t suggest damage you haven’t seen.

Hi [First name], [Your name] with [Company], following up on your request after the [date] storm. We’ll check the shingles, flashing, and vents, and send you photos of what we find, damage or not. What day works for an inspection?
Reply STOP to opt out of texts.

Hi [First name], tried calling about the roof at [street]. One quick question so we come prepared: is this a leak, storm damage, or a replacement you’re planning? Book a time here if that’s easier: [booking link]

Send the same day. Photos from the roof are often what earns the homeowner’s trust.

Hi [First name], here are the photos from today’s inspection. [photos]
What we found: [issue 1] and [issue 2].
Your written estimate is coming by [day]. Happy to go over any of these by phone.

Send only if the homeowner told you they’re filing an insurance claim. The claim and its outcome are between them and their insurer.

Hi [First name], since you mentioned you’re filing a claim, the inspection photos and our written estimate are yours to share with your insurance company if that’s useful. Let me know if they ask for anything from us.

Hi [First name], any questions on the roof estimate? Some homeowners like to see [material option A] and [option B] side by side. I can text you photos of both on finished homes nearby.

Ask about their timeline. Don’t invent one for them.

Hi [First name], checking in on the roof. Are you still hoping to have it done before [season or event you discussed], or has the timing moved?

Hi [First name], [Your name] at [Company]. I’ll leave the roof estimate with you and stop texting for now. If a leak shows up or you’d like an updated number later, reply here anytime.

Hi [First name], we’re set to start your roof on [day]. The crew arrives around [time]. Please move cars out of the driveway and take down anything fragile hanging on walls closest to the work. Questions? Reply here.