Oakland runs from craftsman houses in the flats to homes in the hills where fire risk shapes every exterior decision. One campaign can’t speak to both, so we build them separately.
The 1991 Oakland Hills firestorm is still the reference point for owners in the very-high fire-hazard zones. They ask about roofing materials, vents, and siding that hold up better in a fire. Roofing ads there speak to that, using your crew’s guidance in your own words.
Owners of older craftsman houses usually want a new kitchen without losing the trim, built-ins, and windows that made them buy. Ads that show your finish work on homes like theirs do more than any before-and-after of a tract house.
Oakland adopted its own mandatory soft-story retrofit ordinance, separate from San Francisco’s program. If you work both cities, each gets its own page and wording so building owners see the rules that apply to them.
Many streets mix owner-occupied houses with small multi-unit buildings. A window, solar, or driveway inquiry can come from an owner-occupant or a landlord. Qualifying questions sort them before your estimator drives out.
Attention × Offer × Sales × System. The same four parts, set to your service area and the jobs you want here.
Example numbers for a roofing business. Change them to yours.
Each lead is worth (revenue): $2,160
$18,000 project, 35% margin, 40% of leads booked, 30% of estimates closed.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
Oakland campaigns can stay inside the city or reach the rest of the East Bay your crews already drive to, with San Francisco added if the job size justifies the bridge.
Yes, on scheduled shoots planned around your active jobs, with travel quoted first. We don’t keep an office in Oakland; BlueSmith is based in the Fresno area.
Yes. We target the hill neighborhoods separately and build the ad around the materials and work you actually offer. Any claim about fire ratings or code comes from you, so the page stays accurate.
Yes. Those campaigns lean on footage of your trim, cabinetry, and detail work, and the page asks about the age of the house and what the owner wants to keep.
Enough to test one offer properly, sized to your project value and how many jobs you can take next month. You pay Meta or Google directly. Our ad budget calculator gives you a starting point before we talk.
Seven questions. Two minutes. See the one part of your engine holding your projects back.
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligationAvg response time 2.5 minutes
