Mowing requests fill the inbox
Plenty of people searching for a landscaper want weekly maintenance or a one-time cleanup. Sorting them out by phone burns the office’s day.
LANDSCAPE CONTRACTORS
Landscaping marketing that sells full yard installs, not weekly mowing.
Maintenance inquiries pour in and pay by the visit. We put your finished front and back yards in front of homeowners who want the whole property redone, and screen them before your designer drives out.
- Full front and backyard installs
- Drought-tolerant lawn conversions
- Irrigation system replacements
- Landscape lighting
- Planting design and installs
- Artificial turf with planting beds
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation
At a glance
- Who it’s for
- Landscaping contractors selling projects worth an in-person estimate
- Typical projects
- Full front and backyard installs
- Drought-tolerant lawn conversions
- Irrigation system replacements
- Landscape lighting
- Planting design and installs
- Artificial turf with planting beds
- Where it breaks
- Mowing requests fill the inbox
- Design fees meet resistance
- New plantings look thin
- Water shapes the decision
- How it works
- Attention: ads homeowners stop for
- Offer: pages that make them want to book
- Sales: booking and follow-up that holds
- System: tracking that improves it monthly
- What the page asks first
- Is this a full install, a partial redo, or ongoing maintenance?
- Front yard, backyard, or both?
- Roughly how big is the area?
- What budget range do you have in mind?
- Does an HOA have to approve landscape changes?
- When would you like the install to start?
- What it costs
- Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
LANDSCAPING REALITY
Why landscape contractors lose good jobs before the estimate.
Design fees meet resistance
Homeowners expect the plan for free. Without seeing what a real design includes, many balk at paying for one.
New plantings look thin
On install day the plants are small and the mulch is bare. The yard you sold doesn’t really show up for a season or two.
Water shapes the decision
Water bills and watering rules push homeowners away from thirsty lawns. They want a yard that looks good on less water and don’t know where to start.
YOUR ENGINE
The acquisition engine, built for landscape contractors.
Four parts. Each one multiplies the others. Here’s where they break in your trade, and what we install.
What breaks
Stock garden photos that pull in renters wanting a hedge trimmed.
What we build
Video ads of whole yards you installed, filmed at handoff and again once they fill in, run to homeowners in the neighborhoods you want to work.
What breaks
A “free estimate” with no sense of scope, so a tree trim and a full redesign book the same visit.
What we build
A full-install page with a price range by yard size and scope, what your design process includes, and finished yards at a few budget levels.
What breaks
The design visit happens, the plan goes out, and the homeowner disappears into spring.
What we build
Booking for design consultations, reminders before the visit, and follow-up that runs through the weeks homeowners spend reviewing the plan.
What breaks
Maintenance contracts and install projects get counted as one number.
What we build
Tracking from ad to design visit to signed install, kept separate from maintenance, so spend goes toward the bigger tickets.
WHAT WE RUN
Ads that sell the job. Pages that qualify it.
Ad angles that work for landscape contractors
One year later
Go back to a yard you installed and film it grown in, next to the install-day footage, so homeowners see what they’re really buying.
Less lawn, same curb appeal
Walk a drought-tolerant conversion with the owner, talking about what changed in their weekends and their watering.
Lit after dark
Film a finished yard at dusk with the lighting on. That’s the version of the yard the neighbors talk about.
What the design visit covers
Show your designer measuring, sketching, and walking the property, so the fee makes sense before anyone books.
Before anyone books, the page asks
- Is this a full install, a partial redo, or ongoing maintenance?
- Front yard, backyard, or both?
- Roughly how big is the area?
- What budget range do you have in mind?
- Does an HOA have to approve landscape changes?
- When would you like the install to start?
So the homeowner on your calendar already fits your jobs, your area, and your price range.
RUN YOUR NUMBERS
What’s a landscaping lead actually worth?
Example numbers for a landscaping business. Change them to yours.
Each lead is worth (revenue): $3,150
Each lead is worth (revenue)$3,150
- Gross profit per lead
- $1,103
- Leads per signed job
- 11
$35,000 project, 35% margin, 30% of leads booked, 30% of estimates closed.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
LANDSCAPING BY CITY
Landscaping marketing, city by city.
Local playbooks for landscape contractors: what’s different about each market, and what we’d run there.
STRAIGHT ANSWERS
Questions we hear.
Do you advertise maintenance too?
We build around installs. If you want maintenance routes filled as well, that gets its own small offer so it doesn’t crowd your design calendar.
We charge for design. Can the page say so?
Yes. The page explains what the design includes and whether the fee credits toward the install, so homeowners book knowing it.
How do you film yards that just went in?
We film install day and come back once the plants fill in, when the timing allows. Footage of mature yards you built in past years works too.
Can the ads mention water rebates?
Only programs your customers can actually use and that you know how to help with. We won’t promise a rebate a homeowner may not qualify for.
Does hardscape belong on this page too?
If you build patios and walls as part of full installs, yes. If hardscape is its own big line for you, it usually works better as a separate page and ad set.
Your crew is ready. Is your calendar?
Seven questions. Two minutes. See the one part of your engine holding your projects back.
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligationAvg response time 2.5 minutes