BlueSmith
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What we build Video AdsFilmed on your jobs. Written and edited by us.Project Pages + EstimatorsYour work, a price range, a booking calendar.Speed-to-Lead + BookingInstant replies, reminders, and follow-up.
How it works The Acquisition EngineAttention × Offer × Sales × System.How It StartsFive steps, no surprises.Free ToolsLead value, break-even CPL, ad budget.
Who we build for RemodelersKitchens, baths, whole-home projects.RoofersFull replacements, not leak calls.All TradesHVAC, solar, pools, plumbing, electrical, and more.
SOLAR ESTIMATE CALCULATORS

A solar estimate calculator built on the bill, not hype.

Homeowners want a system size and price before they’ll sit through a consultation. An estimator built on their bill and your pricing answers that, and hands your rep the numbers.

  • Solar
  • Estimate calculators
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

At a glance

Who it’s for
Solar contractors: residential solar installs, solar plus battery storage, battery add-ons to existing systems
What goes wrong
  • Savings tools that promise too much
  • No battery in the math
  • Answers that never reach the rep
What we run
  • Bill and utility first
  • Panels and storage side by side
  • Ranges, not savings promises
  • Every input sent with the booking
Judged on
  • Estimator completion rate
  • Estimator to booked consultation
  • Battery interest among completions
  • Proposal close rate on estimator bookings
What it costs
Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
WHERE IT BREAKS

Estimate calculators for solar installers: what goes wrong.

01

Savings tools that promise too much

Calculators that project big savings set up a fight when your proposal comes in more conservative.

02

No battery in the math

An estimator that only sizes panels skips the part of the sale that matters most under current California rules.

03

Answers that never reach the rep

The homeowner typed in their bill, utility, and roof age, and the consultant still shows up asking for all of it.

WHAT WE RUN

Built for solar installers. Run by us.

Bill and utility first

Monthly bill and utility set the starting system size, using sizing assumptions you approve.

Panels and storage side by side

Results show a panels-only range and a panels-plus-battery range, so homeowners see the choice before the visit.

Ranges, not savings promises

Price ranges come from your installs. Savings language stays in your consultant’s proposal, built on the actual bill.

Every input sent with the booking

Bill, utility, roof age, shade, and financing preference arrive with the consultation.

AN EXAMPLE WE WROTE

Example solar estimator: questions and result (written by BlueSmith)

  1. 01Q1: Drag the slider to your typical monthly power bill.
  2. 02Q2: Which utility serves your home?
  3. 03Q3: Roof age, and how much shade it gets from trees or neighbors.
  4. 04Q4: Interested in battery backup? Yes, maybe, or no.
  5. 05Q5: Cash, a loan, or a lease?
  6. 06Result: “Homes with a bill like yours usually need a system in [size range]. Installed with us: [range]. With a battery: [range]. Your consultant confirms after reviewing your bill and roof.”
  7. 07Older roof? The result notes that the roof gets checked before any proposal.
Judged on

Example written by BlueSmith to show the approach. Not a client ad or a result.

RUN YOUR NUMBERS

Booking rate calculator: how many of your leads actually book?

Leads don’t pay the bills. Booked estimates do. Find your booking rate and see what moving it a few points is worth.

45%
30%

Extra revenue per month at your target: $45,000

Extra revenue per month at your target$45,000
Your booking rate today
30.0%
Extra booked estimates per month
6.0

40 leads, 12 booked today, aiming for 45%, 30% closed at $25,000.

See what we’d build for these numbers

Starts with example numbers. Change them to yours. Arithmetic only, not a promise of results.

Open the full booking rate calculator

KEEP GOING

Everything for solar installers, connected.

STRAIGHT ANSWERS

Questions we hear.

Should a solar calculator show estimated savings?

We keep it to system size and installed price ranges. Savings depend on usage, rates, and rules your consultant should walk through with the actual bill. Promised savings on a web page are hard to stand behind.

Can it show financing?

Yes, if you give us the terms you offer. The result can show a monthly range next to the cash price, labeled as an estimate.

What if the roof needs replacing first?

The estimator asks roof age. An older roof gets flagged, and if you do re-roofs or partner with a roofer, the page can say so.

Does it work outside California?

Yes. The battery messaging is written for California’s rules. In other states, the assumptions and wording change to match the utility rules there, which you confirm.

Your crew is ready for the next job. Is your calendar?

Seven questions. Two minutes. See the one part of your engine holding your projects back.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

Avg response time 2.5 minutes