Palo Alto runs its own city utilities, borders Stanford, and has owners who research a project thoroughly before calling. An ADU builder here wins by showing the process, the utility steps, and finished units that suit the street.
Because Palo Alto provides its own utilities, service for a new unit is worked out with the city utility rather than PG&E. Most owners don’t know that. A builder who explains the order of steps, as confirmed on current projects, looks prepared.
Owners building for income often picture tenants who work or study close by. Ads that show units laid out for one or two people, with storage and a quiet workspace, speak to that plan.
Owners of Eichlers and other distinct homes want a backyard unit that looks like it belongs, with matching rooflines, glass, or siding. Footage of a unit that echoes its main house answers that worry.
The ad offers a feasibility visit, not a vague free quote. The page asks enough about lot, access, and purpose that the visit goes to owners with a real project.
The page shows your sequence: feasibility, design, permits, utility coordination, build, and final. Owners who research every step see that you’ve thought about all of them.
Some owners take a year to commit. Follow-up shares finished units and short notes from you on a schedule you approve, and older inquiries are reactivated when your build calendar opens.
Example numbers for a adu building business. Change them to yours.
Each lead is worth (revenue): $10,000
$200,000 project, 30% margin, 25% of leads booked, 20% of estimates closed.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
Only what you’ve confirmed with the city on current projects. We keep specifics on the page, where they can be updated, rather than in ads that keep running.
Yes, if you design them that way. It’s a strong angle here, and it gets its own footage and page.
Yes. Each offer gets its own ad and page, so an owner researching a backyard unit doesn’t land on a remodel pitch.
No. We’re based in the Fresno area with no offices anywhere. Shoots are scheduled per project with travel quoted, and the rest happens remotely.
Seven questions. Two minutes. See the one part of your engine holding your projects back.
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligationAvg response time 2.5 minutes
