Merced is the county seat, home to UC Merced, and the valley’s gateway toward Yosemite on Hwy 140. That mix gives contractors more than one kind of customer in the same town.
UC Merced brings students and staff who need places to live, and someone owns those rentals. Landlords buy differently from families: they want durable, fast, and priced for the return. We give rental owners their own ads and questions so they don’t clog the pipeline for homeowner projects.
Families who own in Merced and plan to stay spend on comfort: a new system, a roof, a kitchen, solar. Their ads lead with how your crew treats the house and how the visit works. Different footage, different page, same city.
Hwy 140 heads out of Merced toward Yosemite. If you take foothill jobs that way, they get their own ad area and questions on access and timing, so a long drive is never a surprise to you or the homeowner.
A bigger town means more homeowners typing what they need into Google. On larger scopes we run search ads alongside video, so you catch the ready-to-hire owner as well as the one who’s still deciding.
Attention × Offer × Sales × System. The same four parts, set to your service area and the jobs you want here.
Example numbers for a remodeling business. Change them to yours.
Each lead is worth (revenue): $5,400
$60,000 project, 35% margin, 30% of leads booked, 30% of estimates closed.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
We reach homeowners and rental owners across Merced, next door in Atwater, and out along Hwy 140 when your crews take foothill jobs.
Yes, on scheduled shoots. We line up a day around jobs you’re running in town and quote travel before booking. We don’t have an office in Merced; BlueSmith is based in the Fresno area.
Yes. Rental owners get their own ads and a page that asks about unit count, turnover timing, and budget. Homeowners who live in the house get a different page entirely.
On larger scopes, yes. Video on Facebook and Instagram builds demand; search catches people already looking. We judge both on signed jobs, not clicks.
Yes. Whole-house exterior and interior repaints fit Merced well, for owners and for landlords between tenants. The page asks for house size, stories, and timing so the estimate starts close to right.
Seven questions. Two minutes. See the one part of your engine holding your projects back.
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligationAvg response time 2.5 minutes
