BlueSmith
Login (559) 375-2909See What We’d Build
What we build Video AdsFilmed on your jobs. Written and edited by us.Project Pages + EstimatorsYour work, a price range, a booking calendar.Speed-to-Lead + BookingInstant replies, reminders, and follow-up.
How it works The Acquisition EngineAttention × Offer × Sales × System.How It StartsFive steps, no surprises.Free ToolsLead value, break-even CPL, ad budget.
Who we build for RemodelersKitchens, baths, whole-home projects.RoofersFull replacements, not leak calls.All TradesHVAC, solar, pools, plumbing, electrical, and more.
CONTRACTOR FUNNELS

Contractor funnels with every step from ad to booking tested.

A funnel is the full path a homeowner takes: the ad, the page, the estimator, the questions, the calendar. We build each step to hand off to the next, then test them one at a time.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

Part of the engine: Offer · Pages that make them want to book

At a glance

Who it’s for
Contractors in remodeling, concrete & hardscape, adu building, and other trades that sell projects worth an estimate
Part of the system
Offer: pages that make them want to book
How it works
  • Map the path
  • Build and connect
  • Find the biggest drop
  • Test one change at a time
Judged on
  • Where visitors drop off, step by step
  • Calculator completion rate
  • Visit to booked estimate rate
  • Booked estimates from follow-up
Common mistakes
  • The ad says one thing, the page another
  • Nobody knows which step leaks
  • Changing five things at once
What it costs
Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
WHERE IT BREAKS

Contractor Funnels: where it breaks for most contractors.

01

The ad says one thing, the page another

A video about bathroom remodels lands on a page about the whole company. The thread breaks and the homeowner leaves.

02

Nobody knows which step leaks

Without step-by-step tracking, a slow month gets blamed on the ads when the real drop is at the calendar.

03

Changing five things at once

New headline, new questions, new ad, all in one week. Bookings move and nobody can say why.

WHAT WE BUILD AND RUN

What’s included.

A mapped path per job type

Ad, page, estimator, questions, and booking laid out for each service you sell, with what each step has to accomplish.

The same message at every step

The hook in the video becomes the headline on the page and the subject of the follow-up text.

Tracking on each handoff

Page views, estimator starts, finished questions, and bookings counted separately, so every drop-off has an address.

Recovery for people who stop

Homeowners who finish the estimator but don’t book get follow-up that picks up where they left off.

HOW WE RUN IT

In order. No guesswork.

  1. 01

    Map the path

    We write out every step for the job type and what the homeowner needs to see before taking the next one.

  2. 02

    Build and connect

    Each step is wired to the next and to your calendar and CRM, then run end to end with test submissions.

  3. 03

    Find the biggest drop

    Once traffic flows, we look for the step losing the most homeowners.

  4. 04

    Test one change at a time

    One change per test on that step, run long enough to read, then kept or rolled back.

Judged on outcomes, not activity
WHERE IT FITS

One part of the whole engine.

Attention × Offer × Sales × System. A weak part drags the others down, so we build and run all four.

AttentionAds homeowners stop for
OfferPages that make them want to book
SalesBooking and follow-up that holds
SystemTracking that improves it monthly
RUN YOUR NUMBERS

Booking rate calculator: how many of your leads actually book?

Leads don’t pay the bills. Booked estimates do. Find your booking rate and see what moving it a few points is worth.

45%
30%

Extra revenue per month at your target: $45,000

Extra revenue per month at your target$45,000
Your booking rate today
30.0%
Extra booked estimates per month
6.0

40 leads, 12 booked today, aiming for 45%, 30% closed at $25,000.

See what we’d build for these numbers

Starts with example numbers. Change them to yours. Arithmetic only, not a promise of results.

Open the full booking rate calculator

KEEP GOING

Everything connected to this page.

STRAIGHT ANSWERS

Questions we hear.

What’s the difference between a funnel and a landing page?

The landing page is one step. The funnel is the whole path, including the ad before it and the estimator, questions, booking, and follow-up after it. A strong page inside a broken path still loses people.

How many steps should a contractor funnel have?

As few as the job allows. A water heater replacement can go ad, page, booking. A whole-home remodel earns an estimator and more questions, because both sides need to know it’s a fit before an evening gets spent.

How long before you change things?

Long enough for the numbers to mean something. With low traffic that can take weeks. We’d rather wait than react to a handful of visits.

Do I need a separate funnel for each service?

For each service you advertise, yes. Different jobs need different proof, pricing, and questions. Services you don’t advertise can live on your main site.

Your crew is ready for the next job. Is your calendar?

Seven questions. Two minutes. See the one part of your engine holding your projects back.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

Avg response time 2.5 minutes