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What we build Video AdsFilmed on your jobs. Written and edited by us.Project Pages + EstimatorsYour work, a price range, a booking calendar.Speed-to-Lead + BookingInstant replies, reminders, and follow-up.
How it works The Acquisition EngineAttention × Offer × Sales × System.How It StartsFive steps, no surprises.Free ToolsLead value, break-even CPL, ad budget.
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Meta ads vs Angi for contractors

Angi matches you with homeowners who asked the platform for help. Meta ads introduce your company to homeowners who never asked anyone yet.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

By the BlueSmith team · Updated

SIDE BY SIDE

Meta ads vs Angi

Meta adsAngi
Where the homeowner startedWatching your ad in their feedSubmitting a request on Angi
Who else hears from themNobody unless they shop aroundOften several matched pros
First impression of youYour crew, your work, your voiceYour Angi profile and reviews
How you payAd spend to MetaPlatform fees that vary by product
Setup before first inquiryFilming, pages, and bookingA profile and service settings
What you keep if you stopYour videos, pages, and customer listLittle beyond past customers
Best fitLarger projects where trust decidesFilling the schedule with steady work
HOW TO CHOOSE

Pick by situation, not by hype.

Choose Meta ads when…

  • You’re losing Angi jobs to whoever calls first or quotes lowest.
  • Your projects are big enough that homeowners want to see your work first.
  • You want inquiries that come to you and nobody else.
  • You’d rather build an audience and customer list you own.

Choose Angi when…

  • You need work on the calendar soon and have no ads running.
  • Your jobs are smaller and quick to quote.
  • Your office returns new requests right away.
  • You want to see demand for a service before investing in filming.
Our honest take

Angi can keep a crew busy, and some contractors are happy there. Where it gets hard is bigger work: a homeowner getting several calls at once tends to pick on price. Meta video ads let a homeowner meet your crew before they ever talk to you, so the first call starts warmer. That’s the side we build.

RUN YOUR NUMBERS

Lead value calculator: what’s one lead worth to you?

Before you judge what a lead costs, know what it’s worth. Enter your numbers and see the revenue and gross profit behind every lead that comes in.

35%
35%
30%

Each lead is worth (revenue): $2,625

Each lead is worth (revenue)$2,625
Gross profit per lead
$919
Leads per signed job
9.5

$25,000 project, 35% margin, 35% of leads booked, 30% of estimates closed.

See what we’d build for these numbers

Starts with example numbers. Change them to yours. Arithmetic only, not a promise of results.

Open the full lead value calculator

KEEP GOING

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STRAIGHT ANSWERS

Questions we hear.

Are Angi leads shared?

Many are matched to more than one pro, though it depends on the product and how your account is set up. Ask Angi exactly how requests are distributed before you compare it to anything.

Are Meta ad leads exclusive?

An inquiry from your own ad comes to you only. The homeowner may still get other quotes, but no platform is sending their details to your competitors.

Which is faster to start?

Angi, usually. A profile can be live quickly. Meta ads need video, a project page, booking, and follow-up before the first ad runs.

Can I keep Angi while I build Meta ads?

Yes. Many keep Angi going while filming and pages get built, then decide how much to rely on it once their own ads are bringing in estimates.

Your crew is ready for the next job. Is your calendar?

Seven questions. Two minutes. See the one part of your engine holding your projects back.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

Avg response time 2.5 minutes