“Licensed and insured” as the hook
Every electrician says it. On a feed full of friends and news, it gives nobody a reason to stop.
FACEBOOK ADS FOR ELECTRICIANS
Facebook ads for the homeowner who just bought an EV.
You can’t target people by the car in their driveway. You can write an ad that only a new EV owner would stop for.
- Electrical
- Facebook & Instagram ads
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At a glance
- Who it’s for
- Electrical contractors: main panel upgrades, ev charger installs, whole-house rewires
- What goes wrong
- “Licensed and insured” as the hook
- Bucket trucks and stock bulbs
- Small-job offers in project ads
- What we run
- Hooks written for one buyer
- Footage with the cover off
- Permit and inspection on camera
- Clicks to the matching project page
- Judged on
- Cost per booked site visit
- Charger vs. panel share of bookings
- Site visit to signed upgrade rate
- Upgrades by ad hook
- What it costs
- Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
WHERE IT BREAKS
Facebook & Instagram ads for electricians: what goes wrong.
Bucket trucks and stock bulbs
Generic electrical imagery tells a homeowner nothing about what happens inside their panel or how long the power is off.
Small-job offers in project ads
A cheap outlet or fixture special pulls handyman-size requests and teaches the campaign to find more of them.
WHAT WE RUN
Built for electricians. Run by us.
Hooks written for one buyer
Separate ads for new EV owners, heat pump buyers, and older homes with original panels, each in that homeowner’s words.
Footage with the cover off
Power off, cover off, your electrician pointing at what gets checked. Homeowners rarely see this, so they watch.
Permit and inspection on camera
A short clip of the inspection sign-off on your job separates you from cash-only quotes.
Clicks to the matching project page
Charger ads land on the charger page; panel ads land on the upgrade page. Both ask the trigger and timeline first.
AN EXAMPLE WE WROTE
Example ad script: a 20-second EV charger ad (our sample, not a client’s ad)
- 010–3s, electrician in a garage beside a new car: “Picking up an EV soon? Do this before it arrives.”
- 023–9s: panel cover off, power off. Voiceover: “First we check whether your panel can carry a charger.”
- 039–14s: conduit run along the garage wall, charger mounted, test with the car plugged in.
- 0414–18s, electrician: “Permit pulled, inspection passed, then you’re charging at home.”
- 0518–20s on screen: license number, service area, “See your charger range.”
- 06Lands on: the EV charger page, which asks car delivery date, panel size if known, and garage or driveway parking.
Judged on
- Cost per booked site visit
- Charger vs. panel share of bookings
- Site visit to signed upgrade rate
- Upgrades by ad hook
Example written by BlueSmith to show the approach. Not a client ad or a result.
RUN YOUR NUMBERS
What does one booked estimate really cost?
Cheap leads that never book are expensive. Price the thing you actually want: a homeowner on your calendar.
Cost per booked estimate: $229
Cost per booked estimate$229
- Cost per lead
- $80
- Booked estimates per month
- 18
$4,000 a month, 50 leads, 35% of them booked.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
STRAIGHT ANSWERS
Questions we hear.
Should EV ads name specific car brands?
We keep it general, like “new EV” or “electric car,” unless your installs lean heavily toward one brand and you’re comfortable naming it. The point is that the right owner recognizes themselves in the first three seconds.
Do Facebook ads work for rewires in older homes?
They can, with patience. Rewires are slower decisions, so the ads show what old wiring looks like behind a wall and the page explains how your crew works around a lived-in house.
Should we show prices in electrical ads?
Keep exact numbers off the ad and put a range on the page. Ranges depend on panel size, wire runs, and permits, and the page has room to explain that.
How much should an electrician spend on Facebook ads?
Start from what a finished upgrade is worth to you and how many site visits your team can take in a week. The calculator here turns those into what you can afford per booked visit.
Your crew is ready for the next job. Is your calendar?
Seven questions. Two minutes. See the one part of your engine holding your projects back.
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