Rented leads, compared to a brand
Lead marketplaces often pass one window request to several installers. The homeowner then compares all of you to the national company whose ads they’ve seen for years.
WINDOW & DOOR LEAD GENERATION
Window and door leads sized before anyone drives out.
National window brands train homeowners to expect a long sales pitch and a mystery price. Your own lead system can offer the opposite: a local crew, a range up front, and a short visit.
- Windows & Doors
- Lead generation
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At a glance
- Who it’s for
- Windows & Doors contractors: whole-house window replacements, sliding and french patio doors, entry door replacements
- What goes wrong
- Rented leads, compared to a brand
- Every opening request looks equal
- Half the decision-makers at the table
- What we run
- Ads from your own installs
- A page that sizes the job first
- Appointments with both signers
- Reporting by openings sold
- Judged on
- Cost per booked measurement
- Average openings per booked visit
- Visits with all decision-makers present
- Signed contract value by ad
- What it costs
- Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
WHERE IT BREAKS
Lead generation for window and door installers: what goes wrong.
Every opening request looks equal
A foggy pane in one bedroom and fourteen aluminum sliders across a whole house come through the same contact form, and both get a full measurement visit.
Half the decision-makers at the table
One spouse books, the other works late. Your estimator measures, quotes, and drives home with a “we’ll talk it over.”
WHAT WE RUN
Built for window and door installers. Run by us.
Ads from your own installs
Footage of your crew pulling an old aluminum frame and setting the new unit, with your owner explaining what the homeowner is paying for.
A page that sizes the job first
Visitors pick how many windows and doors, the current frame type, and whether it’s all at once or in phases before they ever see the calendar.
Appointments with both signers
Booking asks who else decides and offers the evening or weekend slots you choose to open, so everyone can be home.
Reporting by openings sold
Every booked visit carries its opening count, so you can see which ads bring whole-house jobs and which bring single repairs.
AN EXAMPLE WE WROTE
Example: a whole-house window lead path (a sample we wrote, not a client campaign)
- 01Ad: owner beside a sweating aluminum slider in January: “This is the window that makes the living room cold. Here’s what replacing it looks like.”
- 02Page: the product lines you install, what changes the price per opening, photos from local jobs, and a per-window range.
- 03Questions: number of windows, number of doors, current frames, all at once or in phases, own or rent.
- 04Decision-makers: “Who else will be part of the decision?” followed by times that fit both schedules.
- 05Confirmation text: the estimator’s name, what the measurement covers, and a reminder to have the window count handy.
- 06Report: booked measurements and signed contracts by ad, with opening counts attached.
Judged on
- Cost per booked measurement
- Average openings per booked visit
- Visits with all decision-makers present
- Signed contract value by ad
Example written by BlueSmith to show the approach. Not a client ad or a result.
RUN YOUR NUMBERS
What’s a better close rate worth?
You’re already paying to get in front of homeowners. See what closing a few more of those estimates would add, without one more lead.
Extra revenue per year: $288,000
Extra revenue per year$288,000
- Extra revenue per month
- $24,000
- Extra signed jobs per month
- 1.0
12 estimates a month, closing 25% now vs 33% target, $25,000 average project.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
STRAIGHT ANSWERS
Questions we hear.
Should window installers buy leads or build their own?
Bought leads start fast, but the same request often goes to several companies. A system you own takes setup time, and every homeowner who books has seen your installs and your price range first. Compare both on cost per signed contract, not cost per lead.
What do you need from us to start?
A filming day on a real install, the product lines you carry, your price ranges per opening, your service area, and who runs measurements. If you already have ad accounts, we work inside them.
Do patio doors and entry doors need their own campaign?
Often, yes. A sliding door buyer is fixing one room and one opening; a whole-house window buyer is thinking about comfort across every room. Different hook, different page section, same booking calendar.
Can you promise a set number of window contracts?
We don’t. Contracts come down to your price, your market, and how the measurement visit goes. You get the full trail from ad to booked measurement to signed job, so the spend gets judged on work you actually won.
Your crew is ready for the next job. Is your calendar?
Seven questions. Two minutes. See the one part of your engine holding your projects back.
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