BlueSmith
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What we build Video AdsFilmed on your jobs. Written and edited by us.Project Pages + EstimatorsYour work, a price range, a booking calendar.Speed-to-Lead + BookingInstant replies, reminders, and follow-up.
How it works The Acquisition EngineAttention × Offer × Sales × System.How It StartsFive steps, no surprises.Free ToolsLead value, break-even CPL, ad budget.
Who we build for RemodelersKitchens, baths, whole-home projects.RoofersFull replacements, not leak calls.All TradesHVAC, solar, pools, plumbing, electrical, and more.
POOL BUILDER FOLLOW-UP

Follow-up that lasts as long as a pool decision.

A pool is a months-long decision, usually made by two people. We reply the moment they ask, get both owners to the design meeting, and stay in touch through the weeks they talk it over.

  • Pool Building
  • Lead follow-up
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

At a glance

Who it’s for
Pool Building contractors: custom gunite pools, pool and spa combinations, full backyard packages
What goes wrong
  • One owner at the meeting
  • Quiet weeks read as a no
  • Last season’s designs forgotten
What we run
  • Instant reply in your name
  • Both owners on the invite
  • A sequence paced in weeks
  • Next-season reactivation
Judged on
  • Time to first response
  • Consultations with both owners
  • Designs signed after follow-up
  • Past designs reopened next season
What it costs
Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
WHERE IT BREAKS

Lead follow-up for pool builders: what goes wrong.

01

One owner at the meeting

The designer presents to one owner, who goes home to explain it secondhand. The other has questions nobody answers.

02

Quiet weeks read as a no

Homeowners go silent to talk it over. Builders take that as a no and stop reaching out.

03

Last season’s designs forgotten

Homeowners who got a design and didn’t build are next season’s best prospects, and their files sit untouched.

WHAT WE RUN

Built for pool builders. Run by us.

Instant reply in your name

Every inquiry gets a text within seconds, with a link to book a design time.

Both owners on the invite

Booking collects both decision-makers’ contacts and reminds each one before the meeting.

A sequence paced in weeks

After the design, messages land over the following weeks with build progress, financing answers, and schedule updates.

Next-season reactivation

Designs that didn’t sign get an off-season message offering an updated plan and a spot on the schedule.

AN EXAMPLE WE WROTE

Example follow-up after a pool design consultation (written by BlueSmith)

  1. 01Day 1: a text to both owners with thanks, the design link, and your designer’s direct number.
  2. 02Day 4: a 45-second video following one of your builds from dig to first fill.
  3. 03Day 10: “A question families ask: how long does a build take?” Answered in your designer’s words.
  4. 04Day 18: the financing options you offer, and how to get pre-approved.
  5. 05Day 30: a schedule update on how many build slots are left this season.
  6. 06Off-season: a note offering to refresh the design and price for next year.
  7. 07Any reply pauses everything and alerts your designer.
Judged on
  • Time to first response
  • Consultations with both owners
  • Designs signed after follow-up
  • Past designs reopened next season

Example written by BlueSmith to show the approach. Not a client ad or a result.

RUN YOUR NUMBERS

What do estimate no-shows cost you each month?

Your estimator drives out, knocks, and nobody answers. Add up how often that happens and what it puts at risk.

15%
30%

Revenue at risk per month: $22,500

Revenue at risk per month$22,500
Wasted visits per month
3.0
Cost of those wasted visits
$450

20 booked estimates, 15% no-shows, 30% close at $25,000, $150 per wasted visit.

See what we’d build for these numbers

Starts with example numbers. Change them to yours. Arithmetic only, not a promise of results.

Open the full estimate no-show cost calculator

KEEP GOING

Everything for pool builders, connected.

STRAIGHT ANSWERS

Questions we hear.

How long should a pool builder follow up?

Through the whole decision, which can run for months. Space the messages in weeks and make each one useful. Any answer from them, yes or no, ends it.

Why invite both owners?

A pool is usually a joint decision. When one person hears the design secondhand, questions go unanswered and the decision stalls.

Can we follow up on designs from last year?

Yes. Past designs that didn’t sign get a short, specific message before the next season. Those homeowners already met your designer and saw a plan.

What happens when they reply?

The automated messages stop and your designer gets an alert with the conversation so far. From there it’s a person, not a sequence.

Your crew is ready for the next job. Is your calendar?

Seven questions. Two minutes. See the one part of your engine holding your projects back.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

Avg response time 2.5 minutes