BlueSmith
Login (559) 375-2909See What We’d Build
What we build Video AdsFilmed on your jobs. Written and edited by us.Project Pages + EstimatorsYour work, a price range, a booking calendar.Speed-to-Lead + BookingInstant replies, reminders, and follow-up.
How it works The Acquisition EngineAttention × Offer × Sales × System.How It StartsFive steps, no surprises.Free ToolsLead value, break-even CPL, ad budget.
Who we build for RemodelersKitchens, baths, whole-home projects.RoofersFull replacements, not leak calls.All TradesHVAC, solar, pools, plumbing, electrical, and more.
ROOFING ESTIMATE CALCULATOR

A roofing estimate calculator: a ballpark before your estimator climbs up.

Homeowners pricing a roof want a number, not a callback. A calculator built from your pricing gives them a range and gives you their roof details before the inspection.

  • Roofing
  • Estimate calculators
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

At a glance

Who it’s for
Roofing contractors: full roof replacements, tile and shingle re-roofs, re-roofs ahead of solar installs
What goes wrong
  • Homeowners can’t measure a roof
  • National-average plug-ins
  • No room for what’s hidden
What we run
  • Inputs homeowners can answer
  • Your pricing behind the range
  • Honest wording on decking
  • Answers sent with the booking
Judged on
  • Calculator completion rate
  • Calculator to booked inspection rate
  • Range shown vs. bid written
  • Inspection to signed roof rate
What it costs
Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
WHERE IT BREAKS

Estimate calculators for roofers: what goes wrong.

01

Homeowners can’t measure a roof

Ask for squares or roof area and people stall. Most know their home’s size, not their roof’s.

02

National-average plug-ins

Off-the-shelf calculators quote numbers that ignore your material costs, tear-off disposal, and local labor.

03

No room for what’s hidden

A range that ignores decking and flashing makes the final bid look like a bait and switch.

WHAT WE RUN

Built for roofers. Run by us.

Inputs homeowners can answer

Home square footage, stories, a picture-based slope choice, and current and desired material.

Your pricing behind the range

The math comes from your recent jobs, including extra tear-off layers and steep-roof labor.

Honest wording on decking

The result states that rotted decking and flashing are priced after the inspection.

Answers sent with the booking

Your estimator sees the size, material, and range the homeowner saw before pulling up.

AN EXAMPLE WE WROTE

Example re-roof calculator question set (illustration only)

  1. 01About how big is the home? (Under 1,500 / 1,500–2,000 / 2,000–2,500 / 2,500+ sq ft)
  2. 02How many stories? (One / Two / Three or more)
  3. 03Which picture looks most like your roof’s slope? (Low / Medium / Steep)
  4. 04What’s on it now, and how many layers if you know? (Shingle / Tile / Metal / Not sure)
  5. 05What would you like on it? (Architectural shingle / Concrete tile / Standing-seam metal / Need advice)
  6. 06Result: a range from your pricing, a note that decking and flashing are priced at the inspection, then the inspection calendar.
Judged on

Example written by BlueSmith to show the approach. Not a client ad or a result.

RUN YOUR NUMBERS

Estimate-to-sale funnel: follow your leads all the way to signed jobs.

Leads drop out at every step: some never book, some don’t show, some don’t sign. See where yours go and what reaches the bank.

35%
85%
30%

Revenue per month: $89,250

Revenue per month$89,250
Estimates you actually run
12
Signed jobs per month
3.6

40 leads → 35% booked → 85% held → 30% closed at $25,000.

See what we’d build for these numbers

Starts with example numbers. Change them to yours. Arithmetic only, not a promise of results.

Open the full estimate-to-sale funnel calculator

KEEP GOING

Everything for roofers, connected.

STRAIGHT ANSWERS

Questions we hear.

Can a calculator price a roof without measurements?

It can give a range, which is all it should do. Home size and stories get close enough for a ballpark. Your estimator’s measurements, or a satellite report, set the actual bid.

Should it show tile and shingle side by side?

Usually, yes. Seeing both ranges helps homeowners lean one way before you arrive, and it starts the material conversation on your terms.

What if the decking turns out to be bad?

The result says so up front: damaged decking is priced after the inspection. Homeowners accept a range that’s honest about what nobody can see yet.

Won’t homeowners just take the number and leave?

Some will. The ones who book do it knowing your range, which saves your estimator a drive to the homes that would never have signed.

Your crew is ready for the next job. Is your calendar?

Seven questions. Two minutes. See the one part of your engine holding your projects back.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

Avg response time 2.5 minutes