Choose Yelp ads when…
- You already have strong Yelp reviews and homeowners in your area use it.
- Your jobs are smaller, where a profile and reviews carry the decision.
- Your Yelp profile is stronger than anything else you have online right now.
COMPARE
Yelp ads vs Google Ads for contractors
On Yelp, homeowners are reading reviews and comparing pros side by side. On Google, they’re typing what they need and clicking whoever answers it best.
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation
By the BlueSmith team · Updated
SIDE BY SIDE
Yelp ads vs Google Ads
Yelp adsGoogle Ads
Where homeowners see youInside Yelp, while comparing reviewsOn Google, right after they search
What wins the clickYour rating, reviews, and photosAd copy that matches the search
Where they landYour Yelp profileYour own page, calculator, or booking
Choosing which jobs you pay forBusiness categories and areaKeywords, negatives, and location
Results depend onHow much your market uses Yelp for home servicesSearch volume and competition for your trade
Where the data livesMostly on YelpConversions tracked on your own page
BillingCheck Yelp’s current ad termsPer click
HOW TO CHOOSE
Pick by situation, not by hype.
Choose Google Ads when…
- You want to decide which searches trigger your ad and which never do.
- Your projects need a page that qualifies homeowners before they call.
- Yelp traffic for your trade is thin where you work.
- You want clicks tracked through to booked estimates.
Our honest takeKeep your Yelp profile clean even if you never pay for placement: answer reviews, keep photos current, and reply to messages fast. Paying makes sense where homeowners in your area actually shop there. Google search ads hand you the steering wheel and a landing spot you own, which counts for more as jobs get bigger. Google Ads come in on our larger plans, and those clicks land on the project pages that already carry your video and booking calendar.
RUN YOUR NUMBERS
What does one booked estimate really cost?
Cheap leads that never book are expensive. Price the thing you actually want: a homeowner on your calendar.
Cost per booked estimate: $229
Cost per booked estimate$229
- Cost per lead
- $80
- Booked estimates per month
- 18
$4,000 a month, 50 leads, 35% of them booked.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
STRAIGHT ANSWERS
Questions we hear.
Do homeowners still use Yelp to find contractors?
Some do, and it varies a lot by city and trade. Look at how many reviews competitors in your trade have locally. That’s a rough read on whether homeowners near you use it.
Can I run Yelp ads without Google Ads?
Yes. They’re separate platforms with separate budgets. Just make sure whoever answers Yelp messages replies fast, because homeowners often contact several pros at once.
Do Yelp ads improve my rating?
No. Paying for ads doesn’t change your reviews. Your rating comes from customers, and Yelp has its own policy on asking for reviews, so read it before you ask anyone.
Which one brings in bigger jobs?
Neither guarantees it. Google lets you bid on searches tied to bigger projects and send them to a page that sets price expectations. On Yelp, your profile has to carry that load on its own.
Your crew is ready for the next job. Is your calendar?
Seven questions. Two minutes. See the one part of your engine holding your projects back.
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligationAvg response time 2.5 minutes