Leads wait until the end of the day
You’re on a job. The request comes in at 10 a.m. and gets a call at 6 p.m., after they’ve booked someone else.
SPEED TO LEAD
Speed to lead for contractors: reply in seconds, even from a roof.
Homeowners ask more than one contractor for an estimate. We set up instant replies, route each lead to the right person on your team, and keep following up with the ones who didn’t book.
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation
Part of the engine: Sales · Booking and follow-up that holds
At a glance
- Who it’s for
- Contractors in hvac, roofing, remodeling, and other trades that sell projects worth an estimate
- Part of the system
- Sales: booking and follow-up that holds
- How it works
- Map who handles what
- Write the messages
- Connect and test
- Watch the gaps
- Judged on
- Time to first response
- Lead to booked estimate rate
- Leads with no contact after 24 hours
- Booked estimates from follow-up
- Common mistakes
- Leads wait until the end of the day
- Nobody owns the lead
- One call, then nothing
- What it costs
- Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
WHERE IT BREAKS
Speed to Lead: where it breaks for most contractors.
Nobody owns the lead
It lands in a shared inbox or the owner’s phone. Everyone assumes someone else called.
One call, then nothing
No answer on the first try and the lead goes cold. Nobody texts, nobody tries again next week.
WHAT WE BUILD AND RUN
What’s included.
Instant text and email
Every new request gets a reply right away, from your business, confirming what they asked about and what happens next.
Routing to your team
Leads go to the right person by job type or area, with project details attached, by text, email, or CRM.
Follow-up for people who didn’t book
Texts and emails that bring back homeowners who left before booking or went quiet.
A clean handoff
When a homeowner replies, the automated messages stop and a person on your team takes it from there.
HOW WE RUN IT
In order. No guesswork.
- 01
Map who handles what
Which jobs, which areas, and which hours each person covers, so nothing sits in a shared inbox.
- 02
Write the messages
Replies and follow-ups in your voice, specific to the job they asked about.
- 03
Connect and test
Forms, calendar, phones, and CRM wired together and tested with real submissions.
- 04
Watch the gaps
We track response times and which leads never booked, then fix the spot where they’re slipping.
Judged on outcomes, not activity
WHERE IT FITS
One part of the whole engine.
Attention × Offer × Sales × System. A weak part drags the others down, so we build and run all four.
- Speed to LeadYou’re here
- Appointment Booking→
- Lead Reactivation→
- Lead Follow-Up→
- Lead Routing→
RUN YOUR NUMBERS
Missed lead calculator: what are slow callbacks costing you?
Every lead that waits too long or never gets a real call is a job you paid for and never got a shot at. Put a number on it.
Revenue slipping per year: $378,000
Revenue slipping per year$378,000
- Revenue slipping per month
- $31,500
- Signed jobs slipping per month
- 1.3
40 leads a month, 30% not worked fast, at your normal 35% booking and 30% close rates.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
STRAIGHT ANSWERS
Questions we hear.
Isn’t an automatic text impersonal?
Not if it’s written well and a person follows it. The text tells them you got the request and what happens next. It holds the lead while your team gets to the phone.
What if I’m on a job when a lead comes in?
That’s the point. The reply goes out without you, the lead goes to whoever handles it, and you get the details to call back when you’re free.
How long do you keep following up?
Long enough to matter, not long enough to annoy. A roof replacement and a kitchen remodel run on different timelines, so the sequence is set per job type. It stops when they book or reply.
Does it work with my CRM?
We work with Jobber, ServiceTitan, Housecall Pro, and GoHighLevel. If you don’t use a CRM, leads can go straight to your team by text and email.
Where does the response-time research come from?
Harvard Business Review, “The Short Life of Online Sales Leads” (2011). It studied online leads across industries, not contractors specifically. The logic still holds: the homeowner is shopping right now.
Your crew is ready for the next job. Is your calendar?
Seven questions. Two minutes. See the one part of your engine holding your projects back.
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligationAvg response time 2.5 minutes