BlueSmith
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What we build Video AdsFilmed on your jobs. Written and edited by us.Project Pages + EstimatorsYour work, a price range, a booking calendar.Speed-to-Lead + BookingInstant replies, reminders, and follow-up.
How it works The Acquisition EngineAttention × Offer × Sales × System.How It StartsFive steps, no surprises.Free ToolsLead value, break-even CPL, ad budget.
Who we build for RemodelersKitchens, baths, whole-home projects.RoofersFull replacements, not leak calls.All TradesHVAC, solar, pools, plumbing, electrical, and more.
ADU LEAD FOLLOW-UP

ADU follow-up for two signatures, not one.

Many ADU projects sign twice: a design agreement, then a build contract months later. Homeowners drift away in both gaps unless someone stays in touch.

  • ADU Building
  • Lead follow-up
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

At a glance

Who it’s for
ADU Building contractors: detached backyard adus, garage conversions, attached adus
What goes wrong
  • Feasibility calls nobody confirms
  • Quiet after the feasibility call
  • Approved plans, no build contract
What we run
  • Fast first reply
  • Call reminders with homework
  • Gap one: call to design agreement
  • Gap two: plans to build contract
Judged on
  • Time to first response
  • Feasibility call show rate
  • Call to design agreement rate
  • Design agreement to build contract rate
What it costs
Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
WHERE IT BREAKS

Lead follow-up for ADU builders: what goes wrong.

01

Feasibility calls nobody confirms

A call booked two weeks out gets forgotten, and your project lead spends the slot dialing a voicemail.

02

Quiet after the feasibility call

The owner leaves excited, then spends a month talking to a lender and family. Nobody from your company checks in.

03

Approved plans, no build contract

Permits come back and the owner shops the build to other contractors, because nobody followed up between signatures.

WHAT WE RUN

Built for ADU builders. Run by us.

Fast first reply

A text from your company within a minute, confirming the request and offering feasibility call times.

Call reminders with homework

A confirmation, then a reminder the day before, asking them to have their address, any plans, and questions ready.

Gap one: call to design agreement

Finished-unit tours, a note on how owners usually pay for ADUs, and a check-in on their financing.

Gap two: plans to build contract

Updates while plans are in review, and a build-start conversation as approval gets close.

AN EXAMPLE WE WROTE

Example ADU follow-up sequence across both gaps (written for illustration, not a client’s messages)

  1. 01Minute 1: “Hi [Name], it’s [Company]. Thanks for asking about an ADU. Pick a feasibility call time here: [link]. Reply STOP to opt out.”
  2. 02Day before the call: “Talking tomorrow at [time]. Have your address and any drawings handy, and a list of questions.”
  3. 03Week 1 after the call: “Here’s a tour of a [unit type] like the one you described. Questions about it?”
  4. 04Week 3: “How are conversations with your lender going? Want our budget in writing for them?”
  5. 05Plans in review: “City comments are normal. We’ll walk you through any that change cost.”
  6. 06Plans approved: “Ready to talk about build start dates? Happy to walk through our schedule.” Any reply stops the sequence.
Judged on

Example written by BlueSmith to show the approach. Not a client ad or a result.

RUN YOUR NUMBERS

Estimate-to-sale funnel: follow your leads all the way to signed jobs.

Leads drop out at every step: some never book, some don’t show, some don’t sign. See where yours go and what reaches the bank.

35%
85%
30%

Revenue per month: $89,250

Revenue per month$89,250
Estimates you actually run
12
Signed jobs per month
3.6

40 leads → 35% booked → 85% held → 30% closed at $25,000.

See what we’d build for these numbers

Starts with example numbers. Change them to yours. Arithmetic only, not a promise of results.

Open the full estimate-to-sale funnel calculator

KEEP GOING

Everything for ADU builders, connected.

STRAIGHT ANSWERS

Questions we hear.

How long should ADU follow-up last?

Through both decisions, which can be many months. Space messages by where the owner is, not by a fixed count, and stop as soon as they reply, sign, or opt out.

What do ADU owners need between the call and the design agreement?

Usually reassurance on cost and payment. Tours of finished units and a budget letter for their lender do more than “checking in.”

Can follow-up help after the design agreement?

Yes, and that’s where many builders lose the job. Messages during plan review keep the owner from treating approved plans as a bid package.

Do homeowners have to agree to texts?

Yes. The booking form asks for consent to text, and every first message includes a way to opt out. Anyone who opts out is removed right away.

Your crew is ready for the next job. Is your calendar?

Seven questions. Two minutes. See the one part of your engine holding your projects back.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

Avg response time 2.5 minutes