The big brands set the tone
Big window companies advertise everywhere and sell with long in-home presentations. Homeowners brace for another one.
WINDOW & DOOR INSTALLERS
Window and door marketing for whole-house jobs, not one cracked pane.
Window buyers are weighing you against big-name brands with big ad budgets. We put your local crew and your installs in front of them, with a straight answer on price.
- Whole-house window replacements
- Sliding and French patio doors
- Entry door replacements
- Energy-efficient window upgrades
- Bay and picture windows
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation
At a glance
- Who it’s for
- Windows & Doors contractors selling projects worth an in-person estimate
- Typical projects
- Whole-house window replacements
- Sliding and French patio doors
- Entry door replacements
- Energy-efficient window upgrades
- Bay and picture windows
- Where it breaks
- The big brands set the tone
- One-window calls eat the day
- Title 24 shapes the product
- No idea what it costs
- How it works
- Attention: ads homeowners stop for
- Offer: pages that make them want to book
- Sales: booking and follow-up that holds
- System: tracking that improves it monthly
- What the page asks first
- How many windows or doors are you replacing?
- What are the current frames: aluminum, wood, or vinyl?
- Are you replacing everything now or in phases?
- When would you like the install?
- Do you own the home?
- Will everyone deciding be at the appointment?
- What it costs
- Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
WINDOWS & DOORS REALITY
Why window and door installers lose good jobs before the estimate.
One-window calls eat the day
A cracked pane or a sticky slider takes a full estimator visit for a small ticket.
Title 24 shapes the product
In California, Title 24 energy standards set performance requirements for replacement windows. That affects what you can install and what it costs.
No idea what it costs
Homeowners hear window replacement is expensive but can’t guess their number. Many won’t book until they have a ballpark.
YOUR ENGINE
The acquisition engine, built for window and door installers.
Four parts. Each one multiplies the others. Here’s where they break in your trade, and what we install.
What breaks
Discount banners and “buy one, get one” promos that look like every national chain.
What we build
Video ads with your owner and install crew in real homes, showing a clean install from old frame out to final caulk.
What breaks
Price stays hidden until a two-hour in-home pitch, so a lot of homeowners never book.
What we build
A page with a per-window estimator, the product lines you install, and a plain explanation of what drives price, so homeowners book knowing the range.
What breaks
The appointment gets booked with one spouse, and the bid stalls until the other one sees it.
What we build
Booking that asks for every decision-maker, confirmation and reminder texts, and follow-up after the measurement visit.
What breaks
Single-window repairs and whole-house sales count the same in the lead report.
What we build
Tracking by number of openings and signed contract value, so ads are judged on whole-house jobs.
WHAT WE RUN
Ads that sell the job. Pages that qualify it.
Ad angles that work for window and door installers
No two-hour pitch
Contrast your straightforward process with the long presentation homeowners dread, and show the price range up front.
One opening, start to finish
Old window out, new one in, filmed on the job. Clean cuts, no mess, done by your own crew.
The drafty room
Homeowners feel the cold spot, the street noise, and the afternoon heat by old windows. Name it and show the new ones in the same room.
Count your windows
A simple prompt: count the windows, enter the number in the estimator, see the range.
Before anyone books, the page asks
- How many windows or doors are you replacing?
- What are the current frames: aluminum, wood, or vinyl?
- Are you replacing everything now or in phases?
- When would you like the install?
- Do you own the home?
- Will everyone deciding be at the appointment?
So the homeowner on your calendar already fits your jobs, your area, and your price range.
GO DEEPER
Every part, for window and door installers.
RUN YOUR NUMBERS
What’s a windows & doors lead actually worth?
Example numbers for a windows & doors business. Change them to yours.
Each lead is worth (revenue): $2,100
Each lead is worth (revenue)$2,100
- Gross profit per lead
- $840
- Leads per signed job
- 9.5
$20,000 project, 40% margin, 35% of leads booked, 30% of estimates closed.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
WINDOWS & DOORS BY CITY
Windows & Doors marketing, city by city.
Local playbooks for window and door installers: what’s different about each market, and what we’d run there.
STRAIGHT ANSWERS
Questions we hear.
How do we compete with the national window brands?
On trust and clarity. Local faces, real installs, and a price range before the appointment are things a big-brand pitch usually doesn’t give homeowners.
Can we set a minimum number of windows?
Yes. The estimator asks how many openings. Below your minimum, homeowners can get a phone callback instead of a full appointment.
Should we really show prices online?
A range, if you’re comfortable with it. Homeowners who book after seeing it have already accepted the ballpark. You set the numbers.
Can the ads mention financing?
Only offers you actually provide. If you have a financing partner, the page explains the options and the ads can mention them.
Your crew is ready. Is your calendar?
Seven questions. Two minutes. See the one part of your engine holding your projects back.
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligationAvg response time 2.5 minutes