The visits happen. The proposals go out. Then most homeowners say they’ll think about it, and that’s the last you hear.
By the BlueSmith team · Updated
Attention × Offer × Sales × System. The problem usually lives in one part and shows up in another.
Ads sell “free estimates,” which attracts people collecting bids rather than choosing a contractor.
Ads built around your work and what sets your jobs apart, so homeowners call you because of you, not because the quote is free.
Contractor AdvertisingThe first time a homeowner hears a number is at the end of your visit, and it’s bigger than they pictured.
An estimate calculator that shows a realistic range before booking, so the price at the table isn’t a shock.
Estimate CalculatorsAfter the proposal, follow-up is one email or none. Homeowners who meant to sign get busy and drift.
A follow-up sequence after every unsigned estimate, plus outreach that brings older proposals back to life.
Lead ReactivationYour team walks in cold, with a name and an address and nothing about budget, timeline, or what the homeowner saw.
Qualifying answers and project details routed to your team before the visit, so the estimate starts where the homeowner already is.
CRM and AutomationThe fastest gain is usually sitting in your sent proposals. We set up follow-up after every unsigned estimate and work back through older ones that never got an answer. It touches no ad spend. Then we move upstream and add price ranges and qualifying questions so the next round of visits starts warmer.
You’re already paying to get in front of homeowners. See what closing a few more of those estimates would add, without one more lead.
Extra revenue per year: $288,000
12 estimates a month, closing 25% now vs 33% target, $25,000 average project.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
It depends on your trade, ticket size, and how qualified the visits are, so there’s no number worth copying. Track yours by source and by month, and improve on your own baseline.
We don’t run your estimates or sell for you. We control who shows up, what they know before you arrive, and the follow-up after you leave. Those are the parts we build and run.
That’s your call. Qualifying budget and scope before you book does much of the same work without changing your policy.
Split your close rate by lead source. If referrals close well and ads don’t, the issue is who the ads bring and what they know before the visit. If everything closes poorly, look at pricing and follow-up.
Seven questions. Two minutes. See the one part of your engine holding your projects back.
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligationAvg response time 2.5 minutes
