You know you close when you get in front of homeowners. You’re just not getting in front of enough of them.
By the BlueSmith team · Updated
Attention × Offer × Sales × System. The problem usually lives in one part and shows up in another.
Too few homeowners in your service area see your work, so the top of the pipeline is thin before anything else happens.
Facebook and Instagram campaigns aimed at the project you want and the zip codes you cover, with fresh video from your jobs.
Meta AdsClicks land on a general website. The homeowner has to hunt for the service, the price, and the booking button.
A project page for the exact job, with a price range and a calendar on the same page.
Project PagesInquiries that don’t book on the first call are never contacted again, so half-interested homeowners never become visits.
Follow-up that keeps offering a time until they book or say no, and reminders so booked visits actually happen.
Appointment BookingNobody has worked out how many estimates the business needs each month, so there’s no target to hit or miss.
A monthly estimate target worked back from the jobs you want and your close rate, tracked against what each campaign books.
Conversion TrackingWe start with how many signed jobs you want and your close rate. That gives the estimates you need each month. Then we compare it to what you book today and look at where the shortfall sits. If inquiries are there but don’t book, we fix booking first. If they aren’t, we build the ads.
Start with the number of jobs you want. The calculator works backward to the estimates, leads, and monthly ad spend it takes to get there.
Monthly ad budget: $3,048
4 signed jobs at $25,000, 35% of leads booked, 30% closed, $80 per lead.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
Divide the jobs you want by your close rate. Example numbers, not a benchmark: eight jobs at a one-in-three close rate means 24 estimates. Then check how many of those your team can actually run.
Only if your team has the time. A calendar full of bad-fit visits feels busy and closes poorly. Qualifying questions keep the count up without filling it with tire kickers.
It depends on your market, budget, offer, and capacity, so we don’t promise a number. We track booked estimates from launch and adjust the ads, page, and follow-up from there.
Yes. On larger scopes we add Google Ads and your Google Business Profile so you show up when homeowners search for the work. We usually build Facebook and Instagram video first, because that’s where the core system starts.
Seven questions. Two minutes. See the one part of your engine holding your projects back.
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligationAvg response time 2.5 minutes
