BlueSmith
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What we build Video AdsFilmed on your jobs. Written and edited by us.Project Pages + EstimatorsYour work, a price range, a booking calendar.Speed-to-Lead + BookingInstant replies, reminders, and follow-up.
How it works The Acquisition EngineAttention × Offer × Sales × System.How It StartsFive steps, no surprises.Free ToolsLead value, break-even CPL, ad budget.
Who we build for RemodelersKitchens, baths, whole-home projects.RoofersFull replacements, not leak calls.All TradesHVAC, solar, pools, plumbing, electrical, and more.
GOOGLE ADS FOR ELECTRICIANS

Google Ads that pay for panels, not outlet swaps.

Electrical searches range from “electrician apprenticeship” to “200 amp panel upgrade cost.” The account’s job is to pay only for the second kind.

  • Electrical
  • Google Ads
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

At a glance

Who it’s for
Electrical contractors: main panel upgrades, ev charger installs, whole-house rewires
What goes wrong
  • Trade-school and job traffic
  • DIY and parts shoppers
  • Chargers sold as a commodity
What we run
  • Groups by project
  • A negative list for electrical noise
  • Repair kept on a short leash
  • Pages that answer the panel question
Judged on
  • Cost per booked site visit from search
  • Search terms producing upgrades
  • Repair vs. project share of spend
  • Finished upgrades by ad group
What it costs
Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
WHERE IT BREAKS

Google Ads for electricians: what goes wrong.

01

Trade-school and job traffic

Electrician searches pull in apprentices, license exam prep, salary questions, and job boards. All of it clicks, none of it hires.

02

DIY and parts shoppers

“How to wire a 240 outlet,” breaker part numbers, and supply-house searches look close to project searches unless someone blocks them.

03

Chargers sold as a commodity

Ads that say “EV charger install” and land on a homepage compete on price alone, with nothing on panel capacity or permits.

WHAT WE RUN

Built for electricians. Run by us.

Groups by project

Panel and service upgrades, EV chargers, rewires, and generator or backup hookups each run with their own ad and page.

A negative list for electrical noise

Jobs, apprentice, school, exam, salary, supply, wholesale, part numbers, and how-to terms blocked before launch and checked against the search terms report each month.

Repair kept on a short leash

If you want service calls, they get a separate, capped campaign so a busy week of tripped breakers can’t drain the upgrade budget.

Pages that answer the panel question

The charger page explains when a panel upgrade comes with it, so homeowners aren’t surprised at the site visit.

AN EXAMPLE WE WROTE

Example ad group for EV charger installs (illustration, not a client account)

  1. 01Keep: EV charger installation, home EV charger install, Level 2 charger electrician, EV charger installer [city].
  2. 02Block: jobs, apprentice, certification, wholesale, for sale, DIY, how to, public charging, charging station map.
  3. 03Headline 1: EV Charger Installation [City]
  4. 04Headline 2: Panel Check Before We Quote
  5. 05Description: Licensed electricians, permit pulled, utility steps explained. See a price range and book a site visit.
  6. 06Landing page: the EV charger page with a range, a note on panel capacity, and the site-visit calendar.
Judged on
  • Cost per booked site visit from search
  • Search terms producing upgrades
  • Repair vs. project share of spend
  • Finished upgrades by ad group

Example written by BlueSmith to show the approach. Not a client ad or a result.

RUN YOUR NUMBERS

Break-even ad spend: how much before you stop making money?

Every ad budget has a line where the jobs stop paying for it. Find that line before you get near it.

35%

Break-even monthly ad spend: $32,000

Break-even monthly ad spend$32,000
Gross profit those jobs bring
$35,000
Break-even ad spend per signed job
$8,000

4 signed jobs at $25,000 and 35% margin, minus $3,000 in other fees.

See what we’d build for these numbers

Starts with example numbers. Change them to yours. Arithmetic only, not a promise of results.

Open the full break-even ad spend calculator

KEEP GOING

Everything for electricians, connected.

STRAIGHT ANSWERS

Questions we hear.

Should electricians run Google Ads for service calls?

Only if you have electricians with open time for them. Put repair in its own campaign with its own budget, so it can’t spend the money meant for panels and chargers.

Do EV charger searches turn into panel upgrades?

Some do, when the existing panel can’t carry the new circuit. Your electrician decides that on site. The page explains it ahead of time, so the homeowner isn’t caught off guard by a bigger quote.

Should the ads mention the utility?

The page should. Explaining that service upgrades involve a utility disconnect and reconnect, based on how your jobs actually go with your local utility, keeps homeowners from blaming your crew for the wait. An ad has too little room to do it well.

Is Google or Facebook better for electricians?

Google catches homeowners already searching, often with the car or heat pump already bought. Facebook reaches them earlier, while they’re still planning. Start with whichever matches the upgrade work you want more of.

Your crew is ready for the next job. Is your calendar?

Seven questions. Two minutes. See the one part of your engine holding your projects back.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

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