BlueSmith
Login (559) 375-2909See What We’d Build
What we build Video AdsFilmed on your jobs. Written and edited by us.Project Pages + EstimatorsYour work, a price range, a booking calendar.Speed-to-Lead + BookingInstant replies, reminders, and follow-up.
How it works The Acquisition EngineAttention × Offer × Sales × System.How It StartsFive steps, no surprises.Free ToolsLead value, break-even CPL, ad budget.
Who we build for RemodelersKitchens, baths, whole-home projects.RoofersFull replacements, not leak calls.All TradesHVAC, solar, pools, plumbing, electrical, and more.
VIDEO ADS

Video ads for contractors, filmed on your jobs with your crew.

We write the scripts, come out to your job sites, film you and your crew, and edit ads that show homeowners exactly who’ll be working on their house.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

Part of the engine: Attention · Ads homeowners stop for

At a glance

Who it’s for
Contractors in remodeling, roofing, pool building, and other trades that sell projects worth an estimate
Part of the system
Attention: ads homeowners stop for
How it works
  • Pick the job
  • Write the scripts
  • Film on site
  • Edit, launch, replace
Judged on
  • Cost per booked estimate
  • How many viewers watch past the opening seconds
  • Estimate requests by ad
  • Signed jobs traced back to each video
Common mistakes
  • Stock footage looks like everyone else
  • Footage with no message
  • One ad, run until it’s dead
What it costs
Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
WHERE IT BREAKS

Video Ads: where it breaks for most contractors.

01

Stock footage looks like everyone else

Homeowners can tell. Clips of smiling families and someone else’s house give them no reason to pick you.

02

Footage with no message

A phone video of a finished kitchen with music over it shows the work, but never tells the homeowner what to do next.

03

One ad, run until it’s dead

The same video runs for months. People in your area stop noticing it, and nobody has time to film the next one.

WHAT WE BUILD AND RUN

What’s included.

Ideas and scripts

Hooks and scripts written around the job you want more of. You don’t have to figure out what to say.

Filming on your job sites

Scheduled filming sessions with you, your crew, and your finished projects. Real work, real people.

Editing for every placement

Vertical cuts for Reels and Stories, feed versions, and captions for people watching on mute.

New ads every month

Fresh videos on a set schedule, so your campaigns never lean on one tired ad.

HOW WE RUN IT

In order. No guesswork.

  1. 01

    Pick the job

    We start with the project type you want more of and the homeowner who buys it.

  2. 02

    Write the scripts

    Hooks, talking points, and a shot list, sent to you before the shoot.

  3. 03

    Film on site

    We come to your jobs and film you, your crew, and the finished work.

  4. 04

    Edit, launch, replace

    We cut the ads, run them, see which ones bring in booked estimates, and film the next round around what worked.

Judged on outcomes, not activity
WHERE IT FITS

One part of the whole engine.

Attention × Offer × Sales × System. A weak part drags the others down, so we build and run all four.

AttentionAds homeowners stop for
OfferPages that make them want to book
SalesBooking and follow-up that holds
SystemTracking that improves it monthly
RUN YOUR NUMBERS

Lead value calculator: what’s one lead worth to you?

Before you judge what a lead costs, know what it’s worth. Enter your numbers and see the revenue and gross profit behind every lead that comes in.

35%
35%
30%

Each lead is worth (revenue): $2,625

Each lead is worth (revenue)$2,625
Gross profit per lead
$919
Leads per signed job
9.5

$25,000 project, 35% margin, 35% of leads booked, 30% of estimates closed.

See what we’d build for these numbers

Starts with example numbers. Change them to yours. Arithmetic only, not a promise of results.

Open the full lead value calculator

PROOF

Real work. Real jobs on camera.

Client work, shown with permission. Never stock footage.

Video ad · All American RenovationsWritten, filmed, and edited by BlueSmith for a Fresno remodeler.

Read the full case study

KEEP GOING

Everything connected to this page.

STRAIGHT ANSWERS

Questions we hear.

Do I have to be on camera?

No, but it helps. Homeowners want to see who’s showing up at their house. If you’d rather not, we feature your crew, a project manager, or the work itself.

What if I don’t have a finished project to film right now?

We film active jobs, your crew at work, and you talking to camera. Photos and clips from past projects can be cut in too.

Where do the ads run?

On Facebook and Instagram, to homeowners in the areas you actually work. The same footage also goes on your project pages, so the ad and the page match.

Will filming slow down the job?

We schedule the shoot around your crew and work around them on site. You’ll know the plan and the shot list before we show up.

Is ad spend included?

No. Your ad budget is paid directly to Meta. Our fee covers the scripts, filming, editing, and running the campaigns.

Your crew is ready for the next job. Is your calendar?

Seven questions. Two minutes. See the one part of your engine holding your projects back.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

Avg response time 2.5 minutes