“Restoration” means a dozen things
Classic car restoration, photo restoration, hair restoration, and a well-known furniture brand all match the word. Every one of them can spend your budget.
GOOGLE ADS FOR RESTORATION
Google Ads for homeowners searching mid-emergency.
When the water heater bursts, homeowners search on their phones and call whoever looks credible first. Your ad and page get a few seconds to be that company.
- Restoration
- Google Ads
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At a glance
- Who it’s for
- Restoration contractors: water damage mitigation and drying, fire and smoke damage rebuilds, mold remediation
- What goes wrong
- “Restoration” means a dozen things
- Mold budget spent on emergencies
- Desktop pages for phone emergencies
- What we run
- Campaigns by loss type
- Negatives for the other “restorations”
- Pages built for a phone in a wet hand
- A Business Profile that matches
- Judged on
- Cost per inspected loss from search
- Search terms producing jobs
- Mold vs. emergency share of spend
- Rebuild contracts from search leads
- What it costs
- Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
WHERE IT BREAKS
Google Ads for restoration contractors: what goes wrong.
Mold budget spent on emergencies
When water and mold share a campaign, the urgent searches take the money and the slower mold inquiries never get shown.
Desktop pages for phone emergencies
A homeowner standing in water won’t scroll past a hero image and a long form to find your number.
WHAT WE RUN
Built for restoration contractors. Run by us.
Campaigns by loss type
Water, fire and smoke, mold, and sewage each run with their own budget, ads, and page, so you can push the work your crews want.
Negatives for the other “restorations”
Furniture, car, auto, photo, hair, dental, DIY, equipment rental, and jobs blocked before launch, with new junk terms added as they appear.
Pages built for a phone in a wet hand
Call button first, a first-hour checklist next, and a short request form for anyone who can’t talk right now.
A Business Profile that matches
Loss types, service area, and photos from real jobs kept current, since many emergency searchers check the map listing before they dial.
AN EXAMPLE WE WROTE
Example campaign split for a restoration account (illustration, not a client account)
- 01Campaign 1, Water: “water damage restoration,” “burst pipe cleanup,” “flooded house cleanup” → water page with call button.
- 02Campaign 2, Fire and smoke: “fire damage restoration,” “smoke damage cleanup” → fire page.
- 03Campaign 3, Mold: “mold remediation,” “mold removal company” → mold page with a calm explainer and request form.
- 04Campaign 4, Sewage (optional): “sewage backup cleanup” → sewage page.
- 05Shared negatives: furniture, hardware, car, auto, photo, hair, dental, DIY, rent, jobs, course, certification.
- 06Reporting: inspected losses and rebuild contracts by campaign, never mixed with referral work.
Judged on
- Cost per inspected loss from search
- Search terms producing jobs
- Mold vs. emergency share of spend
- Rebuild contracts from search leads
Example written by BlueSmith to show the approach. Not a client ad or a result.
RUN YOUR NUMBERS
Break-even cost per lead: what can you afford to pay for a lead?
Put in your project value, margin, and close rate. See the most you can pay per lead, per booked estimate, and per signed job before the work stops paying for itself.
Break-even cost per lead: $138
Break-even cost per lead$138
- Max cost per booked estimate
- $394
- Max cost to win one signed job
- $1,313
$25,000 project, 35% margin, 15% of gross profit for acquisition, 35% of leads booked, 30% closed.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
STRAIGHT ANSWERS
Questions we hear.
Why are restoration clicks so expensive?
Restoration jobs can be large, and emergency searches draw a lot of bidders. That’s why we put more effort into what the ads don’t show for than into bid tweaks. Judge the cost against what an inspected loss is worth to you; the calculator here helps.
Should mold have its own budget?
Yes, if you want mold work. Mold searchers usually aren’t in crisis, so they compare more and read more. A separate budget and a calmer page keep them from being drowned out by burst-pipe searches.
What about Google Local Services Ads?
That’s a separate Google product with its own screening and billing. Our work is the search campaigns and the pages they send people to. If you run both, we keep the reporting apart so each is judged on its own jobs.
Can you track phone calls from the ads?
Most emergency leads call rather than fill out a form, so it matters. Call tracking depends on your phone setup and scope, so ask us what fits. Form requests and online bookings are tracked from the start.
Your crew is ready for the next job. Is your calendar?
Seven questions. Two minutes. See the one part of your engine holding your projects back.
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