Bigger Fresno projects for general contractors who run them.
A general contractor’s calendar fills fastest with small one-off jobs. The work that matters, whole-home renovations and additions, needs homeowners who already understand what a GC brings.
General Contracting contractors serving Fresno, CA
What’s different here
Several trades, one house
Adding on instead of moving
City or county permits
What we’d run
Scope questions before the visit
Your process is the product
Follow-up for long decisions
Area served
From our base in the Fresno area we cover the whole city, from the Tower District and Fig Garden to the north and northeast, plus Clovis, Sanger, Kerman, and Fowler when your crews go there.
Filming
In person: BlueSmith films across Fresno County.
What it costs
Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
GENERAL CONTRACTING IN FRESNO
What’s different here.
Several trades, one house
Homes in established neighborhoods like the Tower District and Fig Garden often need layout, plumbing, electrical, and finish work all at once. Owners there want one company responsible for the whole thing, which is exactly what a GC sells.
Adding on instead of moving
In newer north and northeast Fresno, families who outgrow a house often weigh adding a room against selling. An ad that shows a finished addition on a similar lot makes the case for staying.
City or county permits
Some properties around Fresno sit inside city limits and some don’t, and that changes who reviews the permit. Asking for the address up front lets your team plan the right process before the first meeting.
WHAT WE’D RUN
Built for general contractors in Fresno.
Scope questions before the visit
The page asks which rooms are involved, whether walls move, and when the homeowner wants to start. You see the scope before you drive out and can decline jobs below your minimum.
Your process is the product
We film your project manager walking a job and explaining the schedule and how subs are coordinated. Homeowners hiring a GC are buying organization, and that video shows it.
Follow-up for long decisions
Large projects take months of planning, financing, and second opinions. Follow-up sends recent Fresno projects and check-ins, so your company stays on the shortlist.
RUN YOUR NUMBERS
What’s a general contracting lead worth in Fresno?
Example numbers for a general contracting business. Change them to yours.
$
Each lead is worth (revenue): $9,000
Each lead is worth (revenue)$9,000
Gross profit per lead
$1,800
Leads per signed job
20
$180,000 project, 20% margin, 25% of leads booked, 20% of estimates closed.
Yes. The page asks about scope and budget before booking. Small requests get a referral note or a callback, and only projects that fit your minimum book a consultation.
Do you work with GCs who also build ADUs?
Yes. ADUs and additions can run as a separate offer with their own page, because those homeowners ask different questions about permits and lot size.
How do you show our work if every project is different?
We film several jobs and cut short videos by project type: kitchens and whole floors, additions, exterior work. Homeowners see the kind of job they’re planning, not a random highlight reel.
Do you guarantee a number of signed projects?
No. Signed work depends on your pricing, sales process, and capacity. We build and run the system and track every request to the contract, so you see exactly what the ads produced.
See what we’d build for your business.
Seven questions. Two minutes. See the one part of your engine holding your projects back.