BlueSmith
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What we build Video AdsFilmed on your jobs. Written and edited by us.Project Pages + EstimatorsYour work, a price range, a booking calendar.Speed-to-Lead + BookingInstant replies, reminders, and follow-up.
How it works The Acquisition EngineAttention × Offer × Sales × System.How It StartsFive steps, no surprises.Free ToolsLead value, break-even CPL, ad budget.
Who we build for RemodelersKitchens, baths, whole-home projects.RoofersFull replacements, not leak calls.All TradesHVAC, solar, pools, plumbing, electrical, and more.
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Landing page vs full website for contractor ads

Your website has to serve everyone. A landing page only has to serve the homeowner who just clicked an ad for one kind of job.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

By the BlueSmith team · Updated

SIDE BY SIDE

Landing page vs Full website

Landing pageFull website
Built forOne job type and one adEvery service and every visitor
Next stepOne: book the estimateMany: browse, call, read, leave
NavigationMinimal, so focus stays on bookingFull menu across the site
Message match with the adPicks up exactly where the ad left offUsually general
Search rankingsNot the main goalWhere local SEO lives
Changes and testsEasy to adjust per offerChanges affect the whole site
Best usePaid ad trafficReferrals, search, and brand checks
HOW TO CHOOSE

Pick by situation, not by hype.

Choose Landing page when…

  • You’re paying for every click and want each one to count.
  • You’re advertising one specific project, like a roof replacement.
  • Homeowners land on your homepage and leave without booking.

Choose Full website when…

  • People hear about you through referrals and look you up.
  • You want to rank in local search for several services.
  • You need a home for your full portfolio, reviews, and company story.
Our honest take

Don’t throw out your website. Homeowners will look it up to check you’re real. But sending a paid click to a homepage asks them to find their own way to a booking, and most won’t. We build a project page per offer, matched to the ad, with the video, a calculator, and the calendar, and leave your website to do its own job.

RUN YOUR NUMBERS

Contractor CAC: what does it cost you to sign one job?

Cost per lead tells half the story. Customer acquisition cost counts everything you spent and divides it by the jobs you actually signed.

35%

Customer acquisition cost per signed job: $1,500

Customer acquisition cost per signed job$1,500
CAC as a share of each job’s revenue
6.0%
CAC as a share of each job’s gross profit
17.1%

$7,500 a month all-in for 5 signed jobs at $25,000 and 35% margin.

See what we’d build for these numbers

Starts with example numbers. Change them to yours. Arithmetic only, not a promise of results.

Open the full contractor cac calculator

KEEP GOING

Everything connected to this page.

STRAIGHT ANSWERS

Questions we hear.

Can a landing page live on my website?

Yes. It can sit on your domain, just kept out of the main menu so the homeowner stays focused on one next step.

Do I need a new website before running ads?

Not usually. What you need is a strong page for the job you’re advertising. Your website can be improved later.

Will a landing page hurt my SEO?

No. It’s simply built for ad traffic. Your website and Google Business Profile still carry your search presence.

How many landing pages do I need?

One per offer you advertise. A kitchen remodel page and a bathroom remodel page should be separate, because the homeowners and questions differ.

Your crew is ready for the next job. Is your calendar?

Seven questions. Two minutes. See the one part of your engine holding your projects back.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

Avg response time 2.5 minutes