The phone isn’t dead. The leads just aren’t turning into contracts, and nobody can say where they’re dropping.
By the BlueSmith team · Updated
Attention × Offer × Sales × System. The problem usually lives in one part and shows up in another.
Ads speak to anyone with a house, so they pull in browsers and price shoppers along with real buyers.
Video filmed on your actual jobs, aimed at the project you want and the area you work, so the people who respond already want that work.
Video AdsClicks land on a homepage or a bare contact form. Nothing tells the homeowner what the job costs or what happens next.
A project page for that one job, with a price range, your real work, and a few qualifying questions before anyone books.
Project PagesOne call attempt, then the lead goes cold in someone’s phone. Nobody follows up after the estimate either.
Instant follow-up when the inquiry lands, reminders before the visit, and a sequence after it for homeowners who haven’t signed.
CRM and AutomationLeads, estimates, and contracts live in different places, so nobody can see where the drop-off actually happens.
Tracking from the ad to the signed job, so every source is judged on contracts, not form fills.
Conversion TrackingWe take your last few months of leads and follow them forward: how many got a response, booked, showed up, and signed. The biggest drop is where we start. Usually that’s qualification or follow-up, not the ad budget. More leads poured into a leaking process just leak faster.
Leads drop out at every step: some never book, some don’t show, some don’t sign. See where yours go and what reaches the bank.
Revenue per month: $89,250
40 leads → 35% booked → 85% held → 30% closed at $25,000.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
Usually some of both, and the numbers tell you which. If you close well once you’re sitting with a homeowner but few leads get that far, the problem is upstream. If plenty of estimates happen and few sign, look at pricing, presentation, and follow-up after the visit.
No. We build and run everything up to the booked estimate, plus the follow-up around it. You run the estimate and close the job.
Not by itself. If most leads stall at the same step, more spend sends more people into the same stall. Fix the step first, then add volume.
If your leads and outcomes are written down somewhere, we can usually spot the biggest drop on the strategy call. If they’re scattered across texts and voicemails, tracking goes in first so next month gives you real numbers.
Seven questions. Two minutes. See the one part of your engine holding your projects back.
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligationAvg response time 2.5 minutes
