BlueSmith
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What we build Video AdsFilmed on your jobs. Written and edited by us.Project Pages + EstimatorsYour work, a price range, a booking calendar.Speed-to-Lead + BookingInstant replies, reminders, and follow-up.
How it works The Acquisition EngineAttention × Offer × Sales × System.How It StartsFive steps, no surprises.Free ToolsLead value, break-even CPL, ad budget.
Who we build for RemodelersKitchens, baths, whole-home projects.RoofersFull replacements, not leak calls.All TradesHVAC, solar, pools, plumbing, electrical, and more.
META ADS FOR PLUMBERS

Facebook ads that sell repipes before the leak.

Nobody scrolls Facebook looking for a plumber. That’s the opening: homeowners with aging pipe or an old tank see your work before anything breaks, and book a planned install.

  • Plumbing
  • Facebook & Instagram ads
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

At a glance

Who it’s for
Plumbing contractors: whole-house repipes in pex or copper, tankless water heater installs, tank water heater replacements
What goes wrong
  • Emergency messaging on a browsing app
  • Discount coupons on water heaters
  • Instant forms with no context
What we run
  • Open on what the homeowner notices
  • One campaign per install type
  • Clicks land on the project page
  • Optimize on booked install estimates
Judged on
  • Cost per booked install estimate
  • Booked estimates by campaign: repipe, water heater, sewer
  • Click to estimator completion
  • Signed install value from Meta
What it costs
Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
WHERE IT BREAKS

Facebook & Instagram ads for plumbers: what goes wrong.

01

Emergency messaging on a browsing app

“24/7 plumber” ads on Facebook reach people with nothing broken. They scroll past, and the few who click want a free drain clear.

02

Discount coupons on water heaters

A dollars-off offer pulls bargain hunters and teaches the ad account to go find more of them.

03

Instant forms with no context

A one-tap form hands you a name and a number, with no idea whether it’s a repipe or a dripping faucet.

WHAT WE RUN

Built for plumbers. Run by us.

Open on what the homeowner notices

Low pressure, rust-colored water, a tank older than the kids. Each ad starts on a symptom the homeowner already lives with.

One campaign per install type

Each install type runs on its own, so spend can move toward whichever books at a cost your margins support.

Clicks land on the project page

A repipe ad opens the repipe page and a tankless ad opens the water heater page, each pricing the job and offering a time to book.

Optimize on booked install estimates

Meta is told when a homeowner books a repipe or water heater estimate, so delivery shifts toward people like them instead of form fillers.

AN EXAMPLE WE WROTE

Example 30-second ad script: planned water heater swap (written by BlueSmith, not a client ad)

  1. 010–3s: Your plumber in a garage, hand on an old tank: “If your water heater is older than your car, watch this.”
  2. 023–10s: Close-up of the rust line at the base. “This one hasn’t leaked yet. We’re replacing it before it does.”
  3. 0310–20s: Time-lapse of the old tank going out and a tankless unit going on the wall, with a line on why that size fits a family of four.
  4. 0420–25s: The homeowner runs the shower and steam fills the frame.
  5. 0525–30s: On-screen text: “See what a planned swap costs for your home.” Button: Get my price range.
Judged on

Example written by BlueSmith to show the approach. Not a client ad or a result.

RUN YOUR NUMBERS

Contractor ad budget: how much spend do your jobs actually need?

Start with the number of jobs you want. The calculator works backward to the estimates, leads, and monthly ad spend it takes to get there.

4
35%
30%

Monthly ad budget: $3,048

Monthly ad budget$3,048
Leads needed per month
38
Booked estimates needed
13
Ad spend as share of that revenue
3.0%

4 signed jobs at $25,000, 35% of leads booked, 30% closed, $80 per lead.

See what we’d build for these numbers

Starts with example numbers. Change them to yours. Arithmetic only, not a promise of results.

Open the full contractor ad budget calculator

KEEP GOING

Everything for plumbers, connected.

STRAIGHT ANSWERS

Questions we hear.

Do Facebook ads work for plumbing at all?

For emergencies, Google is the better fit. For planned installs they can, because the homeowner isn’t searching yet. The ad shows the problem they’ve been putting off, and the page gives them a price and a time to book.

What video do you need from us?

A few hours on real installs: old pipe or an old tank coming out, new work going in, and your plumber explaining it in plain words. We write the scripts, plan the shoot around your schedule, and edit everything.

Should water heaters and repipes run in the same campaign?

No. The audiences, prices, and decision times are different. Separate campaigns show which one books estimates at a cost you can live with.

How much should a plumber spend on Facebook ads?

There’s no universal number. Start from the value of a signed install and the number of estimates your install team can run in a month, then use the ad budget calculator. Spend is paid straight to Meta.

Your crew is ready for the next job. Is your calendar?

Seven questions. Two minutes. See the one part of your engine holding your projects back.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

Avg response time 2.5 minutes