Same platform, same budget, different job. A photo shows the finished result. A video shows the crew who got it there.
By the BlueSmith team · Updated
Our honest takeWe film video on your real jobs because it’s the one thing a competitor can’t copy: your crew, your sites, you explaining the work. It’s the core of what we build. Photos still earn a spot. A good before-and-after is a fast test, and it keeps the account running between shoots. What we avoid is stock footage and stock photos. Homeowners can tell, and it says nothing about you.
Put in your project value, margin, and close rate. See the most you can pay per lead, per booked estimate, and per signed job before the work stops paying for itself.
Break-even cost per lead: $138
$25,000 project, 35% margin, 15% of gross profit for acquisition, 35% of leads booked, 30% closed.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
Both go through the same ad auction. The real cost difference is production: video needs filming and editing. The number to watch is what each format costs you per booked estimate, and only running both tells you that.
There’s no fixed rule. Short cuts are easier to watch through in a feed, and longer walkthroughs can hold homeowners who are already interested. Test a few lengths cut from the same footage.
Yes, and phone footage often feels more real than polished production. Steady shots, clean audio, and good light matter more than the camera.
Not to show your work. Homeowners are deciding whether to trust your crew, so show your crew and your real jobs. Stock or generated images can suggest work you didn’t do.
Seven questions. Two minutes. See the one part of your engine holding your projects back.
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligationAvg response time 2.5 minutes
