Your team did the hard part: drove out, measured, and priced the job. Then the proposal sat in the homeowner’s inbox and nobody on your side asked about it again.
By the BlueSmith team · Updated
Attention × Offer × Sales × System. The problem usually lives in one part and shows up in another.
The homeowner saw your work twice: once in the ad and once at the visit. While they decide, nothing reminds them why they liked you.
Short videos from your jobs that go out with follow-up messages, so each touch shows real work instead of “just checking in.”
Video AdsThe proposal is a total and a signature line. It doesn’t answer what homeowners wonder after you leave, so they stall instead of calling.
Every proposal pointed at the project page for that job, with finished work and plain answers on what happens once they sign.
Project PagesFollow-up depends on a salesperson remembering, and new leads always win the fight for their attention. Last week’s estimates belong to nobody.
An automatic sequence after every sent estimate, with texts, emails, and call tasks on a schedule, running until the homeowner signs or says no.
Lead Follow-UpSent estimates don’t live anywhere your team can see as a list, so there’s no way to spot the ones going stale.
A pipeline stage for every sent estimate, each with an owner, a value, and a date, reviewed in a short meeting every week.
Sales PipelineWe start with what you’ve already quoted. Every proposal from the last few months goes into one pipeline stage with an owner and a dollar value, and the ones nobody chased get a fresh, honest check-in. For the first time, you can see the total value of proposals waiting on an answer. Then the sequence goes live for every new estimate.
Plenty of leads don’t book on the first call. See what the ones you win back with follow-up are worth after you pay to run it.
Gross profit from follow-up per month: $11,313
30 unbooked leads, 15% recovered, 30% closed at $25,000 and 35% margin, $500 a month to run.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
Until the homeowner signs, says no, or asks you to stop. Big projects can take weeks or months to decide. Space the touches further apart as time goes on, but don’t let an open proposal go silent just because a week passed.
Not if each message is useful: answering a question, sharing a similar finished job, or asking whether anything changed. Fake deadlines look pushy. A plain check-in from the person who walked the job reads as attentive.
Calls work best from whoever met the homeowner. The office can own the weekly review of open estimates. What matters is that every proposal has one named owner, so nobody assumes someone else has it.
We build and run the system: the pipeline, the message sequences, the reminders, and the tasks that tell your team who to call today. Conversations about price and scope stay with your team, because you know the job.
Seven questions. Two minutes. See the one part of your engine holding your projects back.
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligationAvg response time 2.5 minutes
