BlueSmith
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What we build Video AdsFilmed on your jobs. Written and edited by us.Project Pages + EstimatorsYour work, a price range, a booking calendar.Speed-to-Lead + BookingInstant replies, reminders, and follow-up.
How it works The Acquisition EngineAttention × Offer × Sales × System.How It StartsFive steps, no surprises.Free ToolsLead value, break-even CPL, ad budget.
Who we build for RemodelersKitchens, baths, whole-home projects.RoofersFull replacements, not leak calls.All TradesHVAC, solar, pools, plumbing, electrical, and more.
PLUMBING FOLLOW-UP

Follow-up that pulls repipe leads out of dispatch.

A repipe request that waits behind today’s emergencies goes cold. We reply instantly, route install leads away from dispatch, and keep following up while the homeowner thinks about the price.

  • Plumbing
  • Lead follow-up
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

At a glance

Who it’s for
Plumbing contractors: whole-house repipes in pex or copper, tankless water heater installs, tank water heater replacements
What goes wrong
  • Install leads sit in the service queue
  • One quote, no second touch
  • Old water heater quotes forgotten
What we run
  • Instant reply by project type
  • Install leads to the install estimator
  • Follow-up paced for a big decision
  • Quoted-but-not-sold reactivation
Judged on
  • Time to first response on install leads
  • Install leads still uncontacted the next day
  • Estimates booked from follow-up
  • Quoted repipes and water heaters later signed
What it costs
Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
WHERE IT BREAKS

Lead follow-up for plumbers: what goes wrong.

01

Install leads sit in the service queue

Your CSR handles the burst pipe first, as they should. The repipe inquiry gets a callback tomorrow, after another shop already called.

02

One quote, no second touch

The estimate goes out, the homeowner says they’ll think about it, and nobody checks in until the old pipe springs a leak and they call whoever answers.

03

Old water heater quotes forgotten

Homeowners quoted for a tankless upgrade who didn’t buy are sitting in your software, untouched, still owning the same old tank.

WHAT WE RUN

Built for plumbers. Run by us.

Instant reply by project type

Every install request gets a text right away that names the job they asked about and the next step.

Install leads to the install estimator

Routing by project type keeps planned work out of dispatch and in front of the person who quotes it.

Follow-up paced for a big decision

Check-ins over the following weeks answer the usual worries: open walls, time without water, and financing.

Quoted-but-not-sold reactivation

Past repipe and water heater estimates get a fresh, specific message, so last year’s quotes can become this year’s installs.

AN EXAMPLE WE WROTE

Example follow-up sequence for a repipe request (written by BlueSmith)

  1. 01Minute 0, text: “Hi [Name], it’s [Company]. Got your repipe request for [street]. Pick a time for the walk-through here: [link]”
  2. 02Hour 2, if not booked: a call from your install estimator, then a voicemail and a text with the booking link.
  3. 03Day 2: a 40-second video of a finished repipe. “Here’s what the walls look like when we leave.”
  4. 04Day 5: a text answering how long the water is off during the work, in your own words.
  5. 05Day 12: a short check-in asking whether the timing has changed.
  6. 06After the estimate: a reminder before the visit, then a message three days after the quote asking what questions are left.
  7. 07Every message stops the moment they reply or book.
Judged on

Example written by BlueSmith to show the approach. Not a client ad or a result.

RUN YOUR NUMBERS

Missed lead calculator: what are slow callbacks costing you?

Every lead that waits too long or never gets a real call is a job you paid for and never got a shot at. Put a number on it.

30%
35%
30%

Revenue slipping per year: $378,000

Revenue slipping per year$378,000
Revenue slipping per month
$31,500
Signed jobs slipping per month
1.3

40 leads a month, 30% not worked fast, at your normal 35% booking and 30% close rates.

See what we’d build for these numbers

Starts with example numbers. Change them to yours. Arithmetic only, not a promise of results.

Open the full missed lead calculator

KEEP GOING

Everything for plumbers, connected.

STRAIGHT ANSWERS

Questions we hear.

Our CSRs already call every lead. Why automate?

They should keep calling. Automation covers the gaps: the instant text while they’re on another call, and the day-five and day-twelve touches nobody has time to remember.

How do you keep install leads out of dispatch?

The project type picked on the page sets the route. Planned installs go to whoever quotes them. Anything leaking right now goes to dispatch.

Does this work with ServiceTitan or Housecall Pro?

Yes, and with Jobber and GoHighLevel. New leads and booked estimates land in the software your office already uses.

What about water heater quotes from last year?

Yes. Past estimates that didn’t close get a short message about the exact job they were quoted. Those homeowners already know you, and they still need the work.

Your crew is ready for the next job. Is your calendar?

Seven questions. Two minutes. See the one part of your engine holding your projects back.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

Avg response time 2.5 minutes