Follow-up depends on who remembers
The lead lives in one person’s phone. If that person is buried in a job, the homeowner hears nothing for a week and decides you’re too busy for them.
LEAD FOLLOW-UP
Lead follow-up that keeps going until they book or pass.
The first reply is the easy part. Jobs get lost in the weeks after it, when the homeowner is busy, unsure, or waiting on a second bid, and nobody on your side checks back.
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation
Part of the engine: Sales · Booking and follow-up that holds
At a glance
- Who it’s for
- Contractors in remodeling, roofing, windows & doors, and other trades that sell projects worth an estimate
- Part of the system
- Sales: booking and follow-up that holds
- How it works
- Find where leads stall
- Write a sequence for each stall
- Set the stop rules
- Rewrite the weakest message
- Judged on
- Booked estimates from follow-up
- Reply rate by message
- Proposals sent vs. signed
- Leads closed out with a clear answer
- Common mistakes
- Follow-up depends on who remembers
- The proposal goes out into silence
- Every lead gets the same script
- What it costs
- Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
WHERE IT BREAKS
Lead Follow-Up: where it breaks for most contractors.
The proposal goes out into silence
You send the number and wait for them to call. They’re weighing three bids, and the contractor who checks in with an answer to their question gets the signature.
Every lead gets the same script
A homeowner planning a full remodel and one with a dead water heater get identical messages on identical days. One feels rushed. The other feels forgotten.
WHAT WE BUILD AND RUN
What’s included.
Cadences set by job type
Spacing and length matched to how long each job takes to decide: days for urgent work, weeks for a roof or a remodel.
Messages that add something
Every touch carries a reason to reply: photos of a similar job, an answer to a common objection, or a one-tap link to book.
Follow-up after the estimate
A same-day recap of what you quoted, a check-in once they’ve had time to compare, and a straight question as their decision date gets close.
Calls handed to a person
When a phone call will do more than a text, the right person gets a task with the full history. Any reply pauses the sequence and puts your team back in charge.
HOW WE RUN IT
In order. No guesswork.
- 01
Find where leads stall
We go through your recent leads and estimates to see where homeowners go quiet: before booking, after the visit, or after the proposal.
- 02
Write a sequence for each stall
Texts and emails in your voice for each point, sent only with the homeowner’s consent and with an opt-out in every text thread.
- 03
Set the stop rules
Each sequence ends on a booking, a signature, a clear no, or an opt-out. A last message lets the homeowner close the file politely if the timing is wrong.
- 04
Rewrite the weakest message
Each month we check which messages get answers and which stall points still leak, then rework the one doing the least.
Judged on outcomes, not activity
- Booked estimates from follow-up
- Reply rate by message
- Proposals sent vs. signed
- Leads closed out with a clear answer
WHERE IT FITS
One part of the whole engine.
Attention × Offer × Sales × System. A weak part drags the others down, so we build and run all four.
- Speed to Lead→
- Appointment Booking→
- Lead Reactivation→
- Lead Follow-UpYou’re here
- Lead Routing→
RUN YOUR NUMBERS
Follow-up ROI: does chasing unbooked leads pay for itself?
Plenty of leads don’t book on the first call. See what the ones you win back with follow-up are worth after you pay to run it.
Gross profit from follow-up per month: $11,313
Gross profit from follow-up per month$11,313
- Extra booked estimates per month
- 4.5
- Return on the follow-up cost
- 2262.5%
30 unbooked leads, 15% recovered, 30% closed at $25,000 and 35% margin, $500 a month to run.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
STRAIGHT ANSWERS
Questions we hear.
How is this different from speed to lead?
Speed to lead covers the first minutes: the instant reply and the first call. Follow-up covers what comes next, when the homeowner has heard from you but hasn’t booked or signed. Both matter. A lot of lost jobs slip away in that second stretch.
And how is it different from lead reactivation?
Reactivation goes back to estimates that went cold months ago. Follow-up keeps current leads from going cold in the first place, while the homeowner is still deciding.
How many times should we follow up?
Enough to get an answer, spaced so each message has a reason to exist. For most jobs that’s a handful of touches over a few weeks, longer for big remodels. A daily drip reads like spam. One message and done reads like you didn’t want the job.
Is it okay to text homeowners this much?
Only with their consent. The first text names your business, and every text thread gives a simple way out, like replying STOP. Anyone who asks to stop is taken off right away.
Your crew is ready for the next job. Is your calendar?
Seven questions. Two minutes. See the one part of your engine holding your projects back.
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligationAvg response time 2.5 minutes