BlueSmith
Login (559) 375-2909See What We’d Build
What we build Video AdsFilmed on your jobs. Written and edited by us.Project Pages + EstimatorsYour work, a price range, a booking calendar.Speed-to-Lead + BookingInstant replies, reminders, and follow-up.
How it works The Acquisition EngineAttention × Offer × Sales × System.How It StartsFive steps, no surprises.Free ToolsLead value, break-even CPL, ad budget.
Who we build for RemodelersKitchens, baths, whole-home projects.RoofersFull replacements, not leak calls.All TradesHVAC, solar, pools, plumbing, electrical, and more.
GOOGLE ADS

Google Ads for contractors, shown when homeowners search for your work.

Someone typing “roof replacement near me” already has the problem. We run search ads for the jobs you want, in the area you serve, and send those clicks to a page built to book them.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

Part of the engine: Attention · Ads homeowners stop for

At a glance

Who it’s for
Contractors in roofing, hvac, windows & doors, and other trades that sell projects worth an estimate
Part of the system
Attention: ads homeowners stop for
How it works
  • Map the searches
  • Build campaigns and pages
  • Clean up search terms
  • Move budget to what books
Judged on
  • Cost per booked estimate
  • Search terms that turn into estimates
  • Estimate requests from search
  • Signed jobs by keyword group
Common mistakes
  • Paying for the wrong searches
  • Clicks land on the homepage
  • The ad and your listing don’t match
What it costs
Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
WHERE IT BREAKS

Google Ads: where it breaks for most contractors.

01

Paying for the wrong searches

Broad keywords pull in DIY questions, job seekers, and small repair calls when you wanted full replacements.

02

Clicks land on the homepage

A homeowner searching for one job lands on a page about everything you do, then checks the next result.

03

The ad and your listing don’t match

Your Google Business Profile is thin or out of date, so people who look you up after the ad don’t see your best work.

WHAT WE BUILD AND RUN

What’s included.

Keywords for the jobs you want

Search terms built around your high-value project types, with negative keywords that block repairs, DIY, and work you don’t take.

Service-area targeting

Ads limited to the cities and zip codes your crews actually cover.

A page for every ad group

Each group of keywords goes to its matching project page, so the search, the ad, and the page all say the same thing.

Google Business Profile and local search

Your profile, photos, services, and local listings kept current, so you show up in the map results too.

HOW WE RUN IT

In order. No guesswork.

  1. 01

    Map the searches

    We list how homeowners search for the jobs you want, and which searches to block.

  2. 02

    Build campaigns and pages

    Ad groups by job type, each pointed at its own project page, with tracking in place before launch.

  3. 03

    Clean up search terms

    We review what people actually typed before clicking and cut the terms that don’t turn into estimates.

  4. 04

    Move budget to what books

    Spend shifts toward the keywords and areas producing booked estimates and signed jobs.

Judged on outcomes, not activity
WHERE IT FITS

One part of the whole engine.

Attention × Offer × Sales × System. A weak part drags the others down, so we build and run all four.

AttentionAds homeowners stop for
OfferPages that make them want to book
SalesBooking and follow-up that holds
SystemTracking that improves it monthly
RUN YOUR NUMBERS

Break-even cost per lead: what can you afford to pay for a lead?

Put in your project value, margin, and close rate. See the most you can pay per lead, per booked estimate, and per signed job before the work stops paying for itself.

35%
15%
35%
30%

Break-even cost per lead: $138

Break-even cost per lead$138
Max cost per booked estimate
$394
Max cost to win one signed job
$1,313

$25,000 project, 35% margin, 15% of gross profit for acquisition, 35% of leads booked, 30% closed.

See what we’d build for these numbers

Starts with example numbers. Change them to yours. Arithmetic only, not a promise of results.

Open the full break-even cost per lead calculator

KEEP GOING

Everything connected to this page.

STRAIGHT ANSWERS

Questions we hear.

Google Ads or Facebook ads?

They do different jobs. Google catches homeowners already searching. Facebook reaches homeowners who haven’t started looking but will when they see the right project. We usually start with Facebook and add Google once the pages and booking process are working.

Is this the same as Google Local Services Ads?

No. Local Services Ads are Google’s pay-per-lead listings. We run standard search ads, which let us choose the keywords and send clicks to your own project pages.

Do you handle my Google Business Profile?

When Google is part of your scope, yes. We keep your profile, services, and photos current and work on how you show up in local results.

Can you get me the top spot?

Nobody can honestly promise that. Position depends on your bid, your ad, your page, and what competitors are doing. We focus on what the clicks cost and whether they become booked estimates.

Is ad spend included?

No. Your budget is paid directly to Google. Our fee covers building and managing the campaigns and the pages they point to.

Your crew is ready for the next job. Is your calendar?

Seven questions. Two minutes. See the one part of your engine holding your projects back.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

Avg response time 2.5 minutes