BlueSmith
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What we build Video AdsFilmed on your jobs. Written and edited by us.Project Pages + EstimatorsYour work, a price range, a booking calendar.Speed-to-Lead + BookingInstant replies, reminders, and follow-up.
How it works The Acquisition EngineAttention × Offer × Sales × System.How It StartsFive steps, no surprises.Free ToolsLead value, break-even CPL, ad budget.
Who we build for RemodelersKitchens, baths, whole-home projects.RoofersFull replacements, not leak calls.All TradesHVAC, solar, pools, plumbing, electrical, and more.
GOOGLE ADS INTEGRATION

Google Ads integration wired to what happens after the click.

Running search ads is one job. Making the account see which clicks became estimates is another. This page covers the second one.

  • Ad platform
  • Works with, not a partnership
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

BlueSmith + Google Ads

At a glance

What it is
Google Ads is Google’s advertising platform, where contractors show search ads to homeowners looking for their services and measure results with conversion tracking.
Fits when
  • Contractors running search ads who only see clicks and calls in the account.
  • Accounts where conversions are counted twice or on the wrong action.
  • Owners who want keyword spend compared with signed jobs, not form fills.
What connects
  • Conversion actions on your pages
  • Click ID and keyword on every lead
  • Lead form asset submissions
  • An account you keep
Limits
  • Google decides which conversion and import options an account can use, and those options change over time.
  • Consent settings, browsers, and blocked cookies mean some clicks can’t be tied to a lead.
  • Reporting booked estimates or signed jobs back to Google depends on your CRM and setup. Ask us before assuming it.
Relationship
BlueSmith works with Google Ads. It is not a partner, reseller, or certified provider.
WHAT GOOGLE ADS IS FOR

Keep Google Ads. Feed it better jobs.

Google Ads is Google’s advertising platform, where contractors show search ads to homeowners looking for their services and measure results with conversion tracking.

This setup fits when
  • Contractors running search ads who only see clicks and calls in the account.
  • Accounts where conversions are counted twice or on the wrong action.
  • Owners who want keyword spend compared with signed jobs, not form fills.
WHAT CONNECTS

What moves between the system and Google Ads.

Conversion actions on your pages

The Google tag records the steps that matter on each project page, so bidding aims at something better than a click.

Click ID and keyword on every lead

Google’s click ID, campaign, and keyword stored with the lead, which is what any later outcome reporting depends on.

Lead form asset submissions

If a campaign uses Google’s lead forms, submissions go to your CRM and follow-up instead of waiting inside the ad account.

An account you keep

Your Google Ads account stays in your name, with us added as a user you control.

HOW WE SET IT UP

In order. Tested before launch.

  1. 01

    Audit conversion actions

    Plenty of contractor accounts count page views or duplicate events as conversions. We clean that list before touching bids.

  2. 02

    Tag the pages

    Google tag and conversion actions installed on the project pages and tested with real submissions.

  3. 03

    Carry the click data

    Hidden form fields pass the click ID and campaign into the CRM with each lead.

  4. 04

    Match spend to signed work

    Each month, keyword groups are judged on the booked estimates and signed jobs recorded in your CRM.

Honest limits
  • Google decides which conversion and import options an account can use, and those options change over time.
  • Consent settings, browsers, and blocked cookies mean some clicks can’t be tied to a lead.
  • Reporting booked estimates or signed jobs back to Google depends on your CRM and setup. Ask us before assuming it.

Google Ads is a trademark of its owner. BlueSmith is not affiliated with or endorsed by it.

WHERE IT FITS

One piece of the whole engine.

Attention × Offer × Sales × System. The tools you already use stay; the acquisition system feeds them.

AttentionAds homeowners stop for
OfferPages that make them want to book
SalesBooking and follow-up that holds
SystemTracking that improves it monthly
KEEP GOING

Everything connected to this page.

STRAIGHT ANSWERS

Questions we hear.

How is this different from your Google Ads service?

The service covers running campaigns: keywords, ads, and budgets. This covers the data connections that tell those campaigns which clicks became booked estimates.

What is a Google click ID, and why keep it?

It’s an identifier Google adds to ad clicks. Saving it with the lead is what makes it possible to match a signed job back to the click that started it.

Do I need Google Analytics as well?

It helps for understanding page behavior. For judging spend, conversion actions in Google Ads and source data in your CRM matter more.

Does this cover Local Services Ads?

No. Local Services Ads are Google’s pay-per-lead program and handle leads inside their own system. This page is about standard Google Ads accounts.

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