Budget split by habit
Spend sits where it started years ago. Nobody checks whether Facebook or Google is producing the estimates.
CONTRACTOR ADVERTISING
Contractor advertising, split by job type and channel.
Meta finds homeowners before they start searching. Google catches the ones already searching. We decide how your budget splits between them, by job type, and move it toward whatever books.
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation
Covers the whole engine: Attention × Offer × Sales × System
At a glance
- Who it’s for
- Contractors in roofing, solar, windows & doors, and other trades that sell projects worth an estimate
- Part of the system
- Covers all four parts: Attention, Offer, Sales, System
- How it works
- Price a booked estimate
- Pick the starting channel
- Launch by job type
- Reallocate monthly
- Judged on
- Cost per booked estimate
- Ad spend vs. signed revenue by channel
- Booked estimates by job type
- Crew capacity
- Common mistakes
- Budget split by habit
- One campaign for every service
- Spend runs while the calendar is full
- What it costs
- Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
WHERE IT BREAKS
Contractor Advertising: where it breaks for most contractors.
One campaign for every service
Kitchens, baths, and additions share one ad and one budget, so the cheapest clicks win and the biggest jobs get starved.
Spend runs while the calendar is full
Ads run at the same level through your busiest weeks, then the pipeline is empty right when the crew frees up.
WHAT WE BUILD AND RUN
What’s included.
A channel plan built on your margins
Job value, margin, and close rate set what a booked estimate can cost on each platform.
Facebook and Instagram campaigns
Video from your jobs, shown to homeowners where you work, with separate campaigns by project type.
Google search on larger scopes
Search terms for the projects you’re after, shown only where you work, each pointed at its own page.
Spend that follows your schedule
Budget raised when the crew has room and pulled back when the calendar is full.
HOW WE RUN IT
In order. No guesswork.
- 01
Price a booked estimate
From your numbers we work out the most you can pay for a booked estimate on each job type and still make money.
- 02
Pick the starting channel
Usually Facebook and Instagram first, with Google added once the pages and booking are proven.
- 03
Launch by job type
Separate campaigns and budgets for each service, so one job’s results never hide another’s.
- 04
Reallocate monthly
Money moves between channels and job types based on booked estimates and signed jobs.
Judged on outcomes, not activity
WHERE IT FITS
One part of the whole engine.
Attention × Offer × Sales × System. A weak part drags the others down, so we build and run all four.
RUN YOUR NUMBERS
Break-even ad spend: how much before you stop making money?
Every ad budget has a line where the jobs stop paying for it. Find that line before you get near it.
Break-even monthly ad spend: $32,000
Break-even monthly ad spend$32,000
- Gross profit those jobs bring
- $35,000
- Break-even ad spend per signed job
- $8,000
4 signed jobs at $25,000 and 35% margin, minus $3,000 in other fees.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
PROOF
Real work. Real jobs on camera.
Client work, shown with permission. Never stock footage.
STRAIGHT ANSWERS
Questions we hear.
Which is better for contractors, Facebook or Google?
Neither wins everywhere. Facebook suits bigger visual projects homeowners don’t search for until something sparks the idea. Google suits urgent and replacement work people search for by name. Many contractors end up using both, weighted by job type.
How much should a contractor spend on advertising?
Start from how many more jobs your crew can take and how much one booked estimate can cost before the job stops paying. The calculator on this page runs that math on your own numbers. Spend is paid directly to the platform, not to us.
Can you run ads in more than one area?
Yes. Campaigns are set by the cities and zip codes you serve, and each area’s budget can be set on its own if one is more profitable or closer to your shop.
What happens when we’re booked out?
We lower spend or pause the job types you can’t take, and keep the ones that fill gaps. There’s no point paying for estimates your crew can’t get to.
Your crew is ready for the next job. Is your calendar?
Seven questions. Two minutes. See the one part of your engine holding your projects back.
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligationAvg response time 2.5 minutes