The ad report shows clicks and leads. Your books show revenue. Nothing connects the two, so every budget decision is a guess.
By the BlueSmith team · Updated
Attention × Offer × Sales × System. The problem usually lives in one part and shows up in another.
Campaigns, ads, and links aren’t named or tagged the same way, so even good data can’t be sorted by what produced it.
Every campaign and link tagged with a consistent source, so each lead arrives labeled with the ad that brought it in.
Contractor AdvertisingLeads arrive through a website form, a Facebook form, a phone call, and a text, and only some of those record where the homeowner came from.
Project pages that capture the source on every form and booking, so the label travels with the lead instead of getting lost after the click.
Project PagesOnce a lead turns into an estimate, it moves into a phone, a notebook, or a spreadsheet, and the source gets left behind.
A pipeline where each lead keeps its source from inquiry to booked estimate to signed job, with your team updating the stage as it moves.
Sales PipelineNobody lines up ad spend against signed jobs, so cost per lead is the only number anyone looks at.
Monthly reporting on cost per booked estimate and cost per signed job by campaign, built from your own pipeline, not the platform’s count.
Conversion TrackingWe don’t start with a dashboard. We make sure every new lead arrives with its source attached and keeps it through booking, the estimate, and signing. Once a full sales cycle has run, you have something no platform report shows: which campaigns produced signed jobs, and what each of those jobs cost to win.
Revenue makes every campaign look good. This tool measures return against the gross profit those jobs leave after the work is done.
Return on marketing (gross profit): 525.0%
$7,000 a month bringing 5 signed jobs at $25,000 and 35% margin.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
Ask, and write the answer down, but don’t rely on it alone. Homeowners often see an ad, search your name later, and then say they found you on Google. Source labels capture what they clicked. Asking adds the context labels miss.
Calls are the hardest part to trace, and we’re careful about what we promise there. Forms, bookings, and texts carry their source cleanly. For calls, ask us on the strategy call what fits your setup.
Not always. If you already use a CRM or field service tool that can hold a lead source, we can usually work with it. If leads live in texts and scattered notes, a simple pipeline comes first.
Long enough for leads to become signed jobs. For a quick repair that might be weeks. For a remodel it can be months. Early on, watch cost per booked estimate. Cost per signed job settles once enough jobs have closed.
Seven questions. Two minutes. See the one part of your engine holding your projects back.
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligationAvg response time 2.5 minutes
