A dead AC is an emergency here
Past 100°F, a failed system isn’t a comfort problem, it’s a safety one. Those homeowners book whoever can show up first and don’t compare options. Planned replacements are won in the cooler months before.
FRESNO HVAC CONTRACTORS
HVAC marketing in Fresno: sell AC replacements before the first 100° day.
Fresno summers routinely run past 100°F, and a dead AC in July goes to whoever can come today. We reach homeowners in spring, while a replacement is still something they can plan.
- Filmed in person here
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At a glance
- Who it’s for
- HVAC contractors serving Fresno, CA
- What’s different here
- A dead AC is an emergency here
- Older homes fight the system
- Title 24 on the changeout
- What we’d run
- Spring and fall replacement pushes
- Routing that protects your advisor
- Coverage that matches your trucks
- Area served
- From our base in the Fresno area we cover the whole city, from the Tower District and Fig Garden to the north and northeast, plus Clovis, Sanger, Kerman, and Fowler when your crews go there.
- Filming
- In person: BlueSmith films across Fresno County.
- What it costs
- Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
HVAC IN FRESNO
What’s different here.
Older homes fight the system
In established neighborhoods like the Tower District and Fig Garden, the ducts, attic insulation, or original layout can work against any new equipment. A replacement there is often more than a condenser swap, and the estimate should say so up front.
Title 24 on the changeout
California’s Title 24 energy standards can add requirements and a permit to a replacement. Most Fresno homeowners don’t know that until the estimate. A page that explains it first saves your advisor an awkward conversation.
WHAT WE’D RUN
Built for HVAC contractors in Fresno.
Spring and fall replacement pushes
Budget leans toward the shoulder seasons with one message: replace it on your schedule, not on the hottest day of the year. Through summer the ads keep running for planned work, not emergencies.
Routing that protects your advisor
Service requests go to dispatch. Replacement requests go straight to your comfort advisor’s calendar with the system’s age and type attached, so the visit starts informed.
Coverage that matches your trucks
If your trucks run out along Hwy 99 to Fowler and Selma or Hwy 180 to Sanger and Kerman, the ad areas go there too, town by town. If they don’t, you don’t pay for those clicks.
RUN YOUR NUMBERS
What’s a hvac lead worth in Fresno?
Example numbers for a hvac business. Change them to yours.
Each lead is worth (revenue): $1,960
Each lead is worth (revenue)$1,960
- Gross profit per lead
- $784
- Leads per signed job
- 7.1
$14,000 project, 40% margin, 40% of leads booked, 35% of estimates closed.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
STRAIGHT ANSWERS
Questions we hear.
Should we run ads during a Fresno heat wave?
Keep them on, but don’t build the system around it. Heat-wave callers want a tech today. The replacement message works best in spring and fall, and tracking shows you which season actually paid.
Can you advertise heat pumps and rebates?
Yes, when they’re offers you actually provide. The page compares a heat pump with a standard AC and furnace, and lists only the rebates and financing your company can back up.
Do you film our installs in Fresno?
Yes, in person. We film your lead installer, the old unit coming out, and the clean finish, and we work around your install schedule so the job doesn’t slow down.
Can new leads go straight into our dispatch software?
Usually. If your software accepts new leads, we connect it. If not, booked estimates go to your calendar and your team gets a text and email with the homeowner’s details.
See what we’d build for your business.
Seven questions. Two minutes. See the one part of your engine holding your projects back.
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligationAvg response time 2.5 minutes