Bare slabs in the creative
A freshly poured gray pad draws the homeowner shopping for the cheapest gray pad.
FACEBOOK ADS FOR HARDSCAPE CONTRACTORS
Concrete and hardscape Facebook ads that sell the patio, not the pour.
Nobody stops scrolling for a gray slab. They stop for a lit fire pit and a table set for eight, and that’s what your finished work looks like.
- Concrete & Hardscape
- Facebook & Instagram ads
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation
At a glance
- Who it’s for
- Concrete & Hardscape contractors: paver patios, stamped and decorative concrete, driveway replacements
- What goes wrong
- Bare slabs in the creative
- No reason for a higher price
- Driveway ads spread across the whole county
- What we run
- Golden-hour footage of finished spaces
- The base prep story
- Driveway ads near finished jobs
- Finish comparisons that lead to a range
- Judged on
- Cost per booked site visit
- Site visits by project type
- Site visit to signed job rate
- Signed job value by ad
- What it costs
- Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
WHERE IT BREAKS
Facebook & Instagram ads for hardscape contractors: what goes wrong.
No reason for a higher price
Without showing the base prep a low bid skips, your number just looks high next to someone else’s.
Driveway ads spread across the whole county
A driveway is a street-facing project. Ads that ignore where you just worked miss the neighbors who walked past it.
WHAT WE RUN
Built for hardscape contractors. Run by us.
Golden-hour footage of finished spaces
We film your patios and outdoor kitchens as the light drops, with people using them, plus close-ups of joints, edges, and borders.
The base prep story
Short ads shot during excavation and compaction, explaining what keeps a patio level and a driveway from cracking early.
Driveway ads near finished jobs
Driveway campaigns aimed at the neighborhoods around recent pours, showing the curb view before and after.
Finish comparisons that lead to a range
Stamped, pavers, and stone side by side, ending with a prompt to see each one priced on the page.
AN EXAMPLE WE WROTE
Example ad script: a 20-second “what’s under it” ad (our sample, not a client’s ad)
- 010–3s, owner kneeling at an excavated patio: “This is the part of a patio you’ll never see. It’s also why it lasts.”
- 023–9s: crew spreading and compacting base in lifts, owner pointing at the depth on a tape measure.
- 039–14s: pavers going down, edge restraint set, then a cut to the finished patio at dusk with the family at the table.
- 0414–18s, owner: “If a bid’s a lot lower, ask what’s underneath.”
- 0518–20s on screen: license number, service area, “See prices by finish.”
- 06Lands on: the backyard page, which asks project type, size, and finish before the calendar.
Judged on
- Cost per booked site visit
- Site visits by project type
- Site visit to signed job rate
- Signed job value by ad
Example written by BlueSmith to show the approach. Not a client ad or a result.
RUN YOUR NUMBERS
What does one booked estimate really cost?
Cheap leads that never book are expensive. Price the thing you actually want: a homeowner on your calendar.
Cost per booked estimate: $229
Cost per booked estimate$229
- Cost per lead
- $80
- Booked estimates per month
- 18
$4,000 a month, 50 leads, 35% of them booked.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
STRAIGHT ANSWERS
Questions we hear.
What should a hardscape Facebook ad show?
A finished space being used, then one detail that explains your price, like base prep or how you set edges. Homeowners buy the evening on the patio and trust you because of the part underneath.
Can I aim ads at the neighborhood where I just poured a driveway?
Yes, Meta lets you aim at areas around a location. Neighbors have already walked past the finished job, and the ad gives them the company name behind it.
Instant lead forms or a landing page for hardscape?
A landing page, for most projects. Hardscape buyers need to see finishes and a range before they’re worth a site visit, and a one-tap form skips both.
Do hardscape ads work in winter?
Winter is when many homeowners plan outdoor projects. Ads that run then fill your spring calendar before the weather turns and everyone is calling.
Your crew is ready for the next job. Is your calendar?
Seven questions. Two minutes. See the one part of your engine holding your projects back.
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligationAvg response time 2.5 minutes