BlueSmith
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What we build Video AdsFilmed on your jobs. Written and edited by us.Project Pages + EstimatorsYour work, a price range, a booking calendar.Speed-to-Lead + BookingInstant replies, reminders, and follow-up.
How it works The Acquisition EngineAttention × Offer × Sales × System.How It StartsFive steps, no surprises.Free ToolsLead value, break-even CPL, ad budget.
Who we build for RemodelersKitchens, baths, whole-home projects.RoofersFull replacements, not leak calls.All TradesHVAC, solar, pools, plumbing, electrical, and more.
ELECTRICAL LEAD GENERATION

Electrician lead generation for upgrades, sorted before anyone books.

Most electrician leads are small fixes. Upgrade work usually starts with something else the homeowner bought, and your system has to catch them at that moment.

  • Electrical
  • Lead generation
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

At a glance

Who it’s for
Electrical contractors: main panel upgrades, ev charger installs, whole-house rewires
What goes wrong
  • Directories bring the dead outlet
  • The trigger is someone else’s sale
  • Utility waits blamed on you
What we run
  • Video from inside the panel
  • Pages by project
  • Questions that separate project from fix
  • Partner referrals on the same path
Judged on
  • Cost per booked site visit
  • Upgrade share of inquiries
  • Site visit to signed upgrade rate
  • Finished upgrades by ad and project type
What it costs
Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
WHERE IT BREAKS

Lead generation for electricians: what goes wrong.

01

Directories bring the dead outlet

Shared lead services and directories mostly deliver quick fixes, sent to several electricians and decided by whoever shows up cheapest.

02

The trigger is someone else’s sale

The car dealer, the solar rep, or the HVAC company sells the project. If nobody points the homeowner to you, they take whichever electrician that company names.

03

Utility waits blamed on you

When nobody explains the disconnect and reconnect schedule up front, homeowners read the delay as your crew dragging its feet.

WHAT WE RUN

Built for electricians. Run by us.

Video from inside the panel

We film your electricians on a real service upgrade and charger install, with the license number on screen and the power off.

Pages by project

Panel upgrades, EV chargers, rewires, and backup power each get a page with a price range and the permit and utility steps in order.

Questions that separate project from fix

What’s prompting the work, panel size if known, home age, and timeline, asked before the calendar shows.

Partner referrals on the same path

Solar, HVAC, and remodeling partners can send homeowners to the same pages, so referred upgrades get tracked like your ad leads.

AN EXAMPLE WE WROTE

Example lead path for an EV charger and panel job (a sample we wrote, not a client campaign)

  1. 01Ad: electrician at an open panel, power off: “New EV in the driveway? Here’s what we check before installing a home charger.”
  2. 02Page: what a charger install involves, when a panel upgrade comes with it, permit and utility steps, and a price range for each.
  3. 03Questions: what’s prompting the work, current panel size if known, home age, car delivery date, own or rent.
  4. 04Routing: charger and panel requests to the estimator’s calendar; single repairs to the service line.
  5. 05Confirmation text: the electrician’s name and a request for a photo of the panel label before the visit.
  6. 06Report: booked site visits and finished upgrades by ad, kept apart from service tickets.
Judged on
  • Cost per booked site visit
  • Upgrade share of inquiries
  • Site visit to signed upgrade rate
  • Finished upgrades by ad and project type

Example written by BlueSmith to show the approach. Not a client ad or a result.

RUN YOUR NUMBERS

Lead value calculator: what’s one lead worth to you?

Before you judge what a lead costs, know what it’s worth. Enter your numbers and see the revenue and gross profit behind every lead that comes in.

35%
35%
30%

Each lead is worth (revenue): $2,625

Each lead is worth (revenue)$2,625
Gross profit per lead
$919
Leads per signed job
9.5

$25,000 project, 35% margin, 35% of leads booked, 30% of estimates closed.

See what we’d build for these numbers

Starts with example numbers. Change them to yours. Arithmetic only, not a promise of results.

Open the full lead value calculator

KEEP GOING

Everything for electricians, connected.

STRAIGHT ANSWERS

Questions we hear.

Which electrical projects are worth advertising?

The ones with enough value to pay for the ad and the visit: service upgrades, panel replacements, EV chargers that need a new circuit, rewires, and backup power. Your own job history decides. The calculator here shows what a lead is worth at your numbers.

Should electricians buy leads from directories?

They can fill a slow week. Most of those requests are small jobs sent to several shops. Leads from your own ads have already read about your upgrade process and answered your questions.

How do you handle the small repair requests that still come in?

They get a reply too. The questions flag them and route them to whoever handles service work, or to a callback, so the homeowner isn’t ignored and your estimator’s calendar stays on projects.

What do you need to get started?

A filming day on a real panel swap or charger install, your service area, the project types you want more of, how you price them, and who handles site visits.

Your crew is ready for the next job. Is your calendar?

Seven questions. Two minutes. See the one part of your engine holding your projects back.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

Avg response time 2.5 minutes