BlueSmith
Login (559) 375-2909See What We’d Build
What we build Video AdsFilmed on your jobs. Written and edited by us.Project Pages + EstimatorsYour work, a price range, a booking calendar.Speed-to-Lead + BookingInstant replies, reminders, and follow-up.
How it works The Acquisition EngineAttention × Offer × Sales × System.How It StartsFive steps, no surprises.Free ToolsLead value, break-even CPL, ad budget.
Who we build for RemodelersKitchens, baths, whole-home projects.RoofersFull replacements, not leak calls.All TradesHVAC, solar, pools, plumbing, electrical, and more.
ADU BUILDER LEAD GENERATION

ADU builder lead generation checked for lot, budget, and financing.

ADUs draw lots of curious clicks and far fewer owners ready to build. We set up the path that sorts them before your team spends an hour on a feasibility call.

  • ADU Building
  • Lead generation
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

At a glance

Who it’s for
ADU Building contractors: detached backyard adus, garage conversions, attached adus
What goes wrong
  • Renters and tire-kickers book calls
  • Every lead starts with permit questions
  • One pitch for two buyers
What we run
  • Two paths from the first ad
  • A page that answers the first hour
  • Screening before the calendar
  • Your feasibility call, your terms
Judged on
  • Cost per booked feasibility call
  • Share of calls with ownership and financing confirmed
  • Feasibility call to design agreement rate
  • Signed builds by ad message
What it costs
Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
WHERE IT BREAKS

Lead generation for ADU builders: what goes wrong.

01

Renters and tire-kickers book calls

Interest in backyard units is broad, and many people asking don’t own a lot or haven’t thought about financing.

02

Every lead starts with permit questions

Setbacks, utilities, and city rules land on your team by phone, one homeowner at a time, before anyone knows if the project is real.

03

One pitch for two buyers

A family housing a parent and an owner chasing rental income want different things, and a single ad speaks to neither.

WHAT WE RUN

Built for ADU builders. Run by us.

Two paths from the first ad

Family and rental buyers each get their own ads and their own page, so the message matches why they’re building.

A page that answers the first hour

ADU types you build, how design and permits work in the cities you serve, and your actual timeline from drawings to keys.

Screening before the calendar

Ownership, ADU type, budget, payment method, and start window, asked in a few taps before the booking screen.

Your feasibility call, your terms

Free or paid, the page explains what the call covers and collects the address and lot details your team needs.

AN EXAMPLE WE WROTE

Example lead path for a rental-income detached ADU offer (illustration, not a client campaign)

  1. 01Ad: an owner walking through a finished one-bedroom unit, talking about why they built it and how the build went.
  2. 02Page headline: “Thinking about a backyard rental unit? Start with what your lot allows.”
  3. 03Page sections: ADU types you build, design and permit steps, your typical timeline, a few finished units.
  4. 04Questions: own the property; detached, attached, garage conversion, or junior ADU; family, rental, or both; budget range; cash, loan, or equity; when to start design.
  5. 05Booking: a feasibility call with your project lead, address collected so they can look at the lot first.
  6. 06Not ready: occasional unit tours and permit-step explainers until they come back.
Judged on
  • Cost per booked feasibility call
  • Share of calls with ownership and financing confirmed
  • Feasibility call to design agreement rate
  • Signed builds by ad message

Example written by BlueSmith to show the approach. Not a client ad or a result.

RUN YOUR NUMBERS

Lead value calculator: what’s one lead worth to you?

Before you judge what a lead costs, know what it’s worth. Enter your numbers and see the revenue and gross profit behind every lead that comes in.

35%
35%
30%

Each lead is worth (revenue): $2,625

Each lead is worth (revenue)$2,625
Gross profit per lead
$919
Leads per signed job
9.5

$25,000 project, 35% margin, 35% of leads booked, 30% of estimates closed.

See what we’d build for these numbers

Starts with example numbers. Change them to yours. Arithmetic only, not a promise of results.

Open the full lead value calculator

KEEP GOING

Everything for ADU builders, connected.

STRAIGHT ANSWERS

Questions we hear.

Is ADU lead generation worth it with so many curious browsers?

Only with screening in front of the calendar. The ads will reach plenty of curious people. The page and questions decide which of them get your team’s time.

Should I offer free feasibility calls?

That’s your call. Free calls book more people; paid ones book fewer, more serious ones. The page explains whichever you choose, and the numbers will show how each performs.

Can you find homeowners with big enough lots?

Ad platforms don’t target by lot size. The creative speaks to owners with backyard space, and the questions collect the address so your team can check the lot before the call.

Do you handle ADU design or permits?

No. Your team or your designer handles design and permits. We explain your process on the page and book the homeowners into it.

Your crew is ready for the next job. Is your calendar?

Seven questions. Two minutes. See the one part of your engine holding your projects back.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

Avg response time 2.5 minutes