BlueSmith is based in the Fresno area and works with contractors in the Central Valley and the Bay Area. We build ads and booking around how this state licenses, permits, and prices home projects.
Business and Professions Code §7030.5 requires your CSLB license number in all forms of advertising. That covers Facebook and Instagram ads and the pages they send homeowners to. We build it into every draft, so nothing goes live without it.
The Net Billing Tariff, often called NEM 3.0, took effect in April 2023 and cut the credit new solar customers get for power sent back to the grid. The pitch moved toward storage and using your own power. Ads and calculators have to say that plainly or homeowners stop trusting the numbers.
State ADU laws that took effect in 2020 removed many local barriers to backyard units and garage conversions. Homeowners now research them for months before they call anyone. They book with the builder whose page explains the process before the first visit.
California’s Title 24 energy standards shape HVAC changeouts, window replacements, and new construction. Most homeowners don’t know the details until the estimate. Pages that cover permits and efficiency up front save your estimator a long first conversation.
Central ValleyContractor marketing for the Central Valley, run from the Fresno area: video ads on your jobs, valley ad areas drawn town by town along Hwy 99, and booking.
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San Francisco Bay AreaContractor marketing in the San Francisco Bay Area for older homes and careful planners: video ads, Meta and Google ads, and follow-up that books estimates.
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Sacramento RegionContractor marketing for the Sacramento region: video ads from scheduled shoots, ad areas drawn along I-80, Hwy 50, and Hwy 99, and pages that book estimates.
OpenAttention × Offer × Sales × System. The same four parts, set to your service area and the jobs you want here.
Example numbers for a solar business. Change them to yours.
Each lead is worth (revenue): $1,875
$30,000 project, 30% margin, 25% of leads booked, 25% of estimates closed.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
Client work, shown with permission. Never stock footage.
Most of our work is in Fresno County, where we film in person, and around the Bay Area, where we schedule shoots for each project.
In the Fresno area we film in person on your job sites. Elsewhere in the state, including the Bay Area, shoots are scheduled per project and travel is quoted before anything is booked. We don’t have offices outside the Fresno area.
Yes. Section 7030.5 of the Business and Professions Code requires it in all advertising, social ads included. We put it on your ads and your project pages. Questions about your own license status go to the CSLB.
California is home and where our current proof comes from: video ads for All American Renovations, a Fresno remodeler. We take on contractors elsewhere when the fit is right, with filming travel quoted.
It depends on your trade, your service area, and how many jobs your crew can take. Ad spend is paid directly to Meta or Google, never through us. Start with what a signed job is worth to you, then use our ad budget calculator to size a test.
No. Booked and signed jobs depend on your market, budget, offer, capacity, and how you close. We show the work we do and the results we can verify.
Seven questions. Two minutes. See the one part of your engine holding your projects back.
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligationAvg response time 2.5 minutes
