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Booking rate calculator: how many of your leads actually book?

Leads don’t pay the bills. Booked estimates do. Find your booking rate and see what moving it a few points is worth.

By the BlueSmith team · Updated

At a glance

You enter
  • Leads per month
  • Booked estimates per month
  • Booking rate you’re aiming for
  • Estimates you close
  • Average project value
You get
  • Extra revenue per month at your target
  • Your booking rate today
  • Extra booked estimates per month
How the math works
  • Booking rate today
  • Extra booked estimates
  • Extra revenue per month
  • Example (not a benchmark)
What it costs
Free. No signup, no email. Arithmetic on your own numbers, not a promise of results.
45%
30%

Extra revenue per month at your target: $45,000

Extra revenue per month at your target$45,000
Your booking rate today
30.0%
Extra booked estimates per month
6.0

40 leads, 12 booked today, aiming for 45%, 30% closed at $25,000.

See what we’d build for these numbers

Starts with example numbers. Change them to yours. Arithmetic only, not a promise of results.

HOW IT WORKS

Three steps. Your numbers.

  1. 01

    Enter your numbers

    Enter last month’s leads and how many of them ended up as booked estimates.

  2. 02

    Watch it recalculate

    Set the booking rate you want to reach.

  3. 03

    Use the answer

    Add your close rate and average project value.

How the math works

Booking rate today

Booked estimates ÷ leads × 100. Count a lead as booked only when it has a time on the calendar, not when someone says “call me next week.”

Extra booked estimates

(Leads × target rate) − estimates booked today. If you’re already at or above the target, it shows zero.

Extra revenue per month

Extra booked estimates × close rate × average project value. Same leads, same ad spend, more appointments on the calendar.

Example (not a benchmark)

50 leads, 15 booked: a 30% booking rate. At a 40% target that’s 20 booked, so 5 extra. At a 25% close rate and $16,000 average job: 1.25 extra jobs, or $20,000 a month.

KEEP GOING

Use it with these.

STRAIGHT ANSWERS

Questions we hear.

Does the result mean I’ll make that much more?

No. It’s arithmetic on the numbers you enter. It shows what a higher booking rate would be worth, not that you’ll reach it.

What drags a booking rate down?

Slow first contact, a form that lets anyone through, and no way to pick a time without a phone call. Leads that wait cool off fast.

Should I count leads outside my service area?

Count every lead you paid for. If a lot of them are out of area or the wrong job type, that’s a targeting and qualifying problem worth seeing in the number.

Where do I get the booked count?

Your calendar or CRM. If neither tracks where an appointment came from, start tagging the source on every booking this month.

Numbers are the start. Let’s build the system.

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