BlueSmith
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What we build Video AdsFilmed on your jobs. Written and edited by us.Project Pages + EstimatorsYour work, a price range, a booking calendar.Speed-to-Lead + BookingInstant replies, reminders, and follow-up.
How it works The Acquisition EngineAttention × Offer × Sales × System.How It StartsFive steps, no surprises.Free ToolsLead value, break-even CPL, ad budget.
Who we build for RemodelersKitchens, baths, whole-home projects.RoofersFull replacements, not leak calls.All TradesHVAC, solar, pools, plumbing, electrical, and more.
GENERAL CONTRACTOR LEAD GENERATION

General contractor lead generation that gets you in before the bid list.

Once an addition has plans, it usually has three bids too. We help general contractors meet the homeowner while the project is still an idea, then book a planning meeting.

  • General Contracting
  • Lead generation
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

At a glance

Who it’s for
General Contracting contractors: room additions, second-story additions, whole-home renovations
What goes wrong
  • The phone fills with handyman asks
  • You meet the project on bid day
  • Budgets from another decade
What we run
  • Footage from one build, many visits
  • A planning meeting, not a bid request
  • Questions that sort dreamers from builders
  • One source, kept for the whole cycle
Judged on
  • Cost per booked planning meeting
  • Share of meetings with financing started
  • Planning meeting to signed build rate
  • Signed contract value by source
What it costs
Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
WHERE IT BREAKS

Lead generation for general contractors: what goes wrong.

01

The phone fills with handyman asks

To a homeowner, “general contractor” sounds like “does everything,” so door hangs and drywall patches arrive right next to second-story inquiries.

02

You meet the project on bid day

By the time drawings reach you, the architect has shaped the scope and the homeowner is lining up totals. How you run a site never comes up.

03

Budgets from another decade

Homeowners size an addition from what a neighbor paid years back. Without a range early, the first number you give ends the conversation.

WHAT WE RUN

Built for general contractors. Run by us.

Footage from one build, many visits

We film an addition from foundation through finish across several trips, with your superintendent explaining the site, and cut it into a series.

A planning meeting, not a bid request

The page offers an early sit-down on scope, budget, and sequence, with a range drawn from your recent additions and whole-home jobs.

Questions that sort dreamers from builders

Plans status, budget, how they’ll pay, and whether they’ll live there during the work, all answered before your calendar opens.

One source, kept for the whole cycle

The original ad stays attached through design and permits, so a contract signed next year still credits the campaign that started it.

AN EXAMPLE WE WROTE

Example lead path for a second-story addition offer (a sample we wrote, not a client campaign)

  1. 01Ad: framing day on a second story, your superintendent on the deck: “This is the day the family finally sees the new rooms.”
  2. 02Page headline: “Planning an addition? Talk to the builder before the plans are drawn.”
  3. 03Range: where your recent additions landed, grouped by size, with a note that design and site conditions move the number.
  4. 04Questions: addition, second story, or whole-home; plans or architect yet; budget range; cash, loan, refinance, or equity; staying in the home; start window.
  5. 05Booking: a pre-construction planning meeting on your calendar, both owners invited.
  6. 06Not ready: a short build update every few weeks until their plans or financing move.
Judged on
  • Cost per booked planning meeting
  • Share of meetings with financing started
  • Planning meeting to signed build rate
  • Signed contract value by source

Example written by BlueSmith to show the approach. Not a client ad or a result.

RUN YOUR NUMBERS

Crew capacity: how much open room does your schedule have?

An idle crew still gets paid. Count the open slots next month and what they’d be worth if they were filled.

3
3

Open job slots next month: 3.0

Open job slots next month3.0
Revenue sitting in that open capacity
$75,000
Crew utilization
66.7%

3 crews × 3 jobs each, 6 already booked, $25,000 average job.

See what we’d build for these numbers

Starts with example numbers. Change them to yours. Arithmetic only, not a promise of results.

Open the full crew capacity calculator

KEEP GOING

Everything for general contractors, connected.

STRAIGHT ANSWERS

Questions we hear.

Why reach homeowners before they have plans?

That’s when they’re choosing who to trust instead of comparing totals. A builder in the room during design can steer scope toward the budget, and the homeowner has a reason to stay with you once the drawings are done.

Will this bring in small repair calls too?

Fewer, because the ads and page talk only about additions and whole-home work, and the first question asks what they’re planning. Small requests that still come through are easy to spot and answer with a short reply.

Can it run alongside architect referrals?

Yes. Your architect relationships stay as they are. This adds homeowners who start with you, and some of them will bring in an architect you already work with.

How many builds will it bring in?

We don’t promise a number. Start from how many builds your crews and superintendents can carry at once. The capacity calculator on this page turns that into the signed jobs marketing needs to find.

Your crew is ready for the next job. Is your calendar?

Seven questions. Two minutes. See the one part of your engine holding your projects back.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

Avg response time 2.5 minutes