BlueSmith
Login (559) 375-2909See What We’d Build
What we build Video AdsFilmed on your jobs. Written and edited by us.Project Pages + EstimatorsYour work, a price range, a booking calendar.Speed-to-Lead + BookingInstant replies, reminders, and follow-up.
How it works The Acquisition EngineAttention × Offer × Sales × System.How It StartsFive steps, no surprises.Free ToolsLead value, break-even CPL, ad budget.
Who we build for RemodelersKitchens, baths, whole-home projects.RoofersFull replacements, not leak calls.All TradesHVAC, solar, pools, plumbing, electrical, and more.
GOOGLE ADS FOR SOLAR

Google Ads for solar and battery buyers already searching.

Search catches homeowners comparing installers, battery prices, and payback right now. We bid on the searches that mean a purchase and block the ones that mean a question.

  • Solar
  • Google Ads
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

At a glance

Who it’s for
Solar contractors: residential solar installs, solar plus battery storage, battery add-ons to existing systems
What goes wrong
  • Paying for “free solar” searches
  • Researchers, not buyers
  • Battery searches sent to a panel page
What we run
  • Campaigns by buying intent
  • A negative list built for solar
  • Listing and ads that agree
  • Tracking to signed contract
Judged on
  • Cost per booked consultation by campaign
  • Search terms that turned into consultations
  • Battery add-on consultations from search
  • Signed contracts from search
What it costs
Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
WHERE IT BREAKS

Google Ads for solar installers: what goes wrong.

01

Paying for “free solar” searches

Terms like “free solar program” and “government solar” bring people looking for something you don’t sell.

02

Researchers, not buyers

Informational searches about how panels work click often and book rarely.

03

Battery searches sent to a panel page

Existing solar owners searching for storage land on a new-system pitch and leave.

WHAT WE RUN

Built for solar installers. Run by us.

Campaigns by buying intent

New systems, battery add-ons, and main panel upgrades each get keywords, ads, and a page of their own.

A negative list built for solar

Free, grant, government, jobs, DIY, and portable-panel terms blocked before the first dollar is spent.

Listing and ads that agree

Your Google Business Profile shows installs, battery work, and service areas, so the ad and the listing back each other up.

Tracking to signed contract

Each search term carries through to consultation and contract, so budget follows what signs.

AN EXAMPLE WE WROTE

Example search campaign structure for a solar installer (written by BlueSmith)

  1. 01Campaign 1, new systems: solar installation [city], solar company [city], solar panel cost for my house.
  2. 02Campaign 2, storage: solar battery installation, add battery to existing solar, home battery backup cost.
  3. 03Campaign 3, panel upgrades: main panel upgrade for solar, 200 amp panel upgrade.
  4. 04Negatives: free, government, grant, jobs, DIY, portable, RV, off grid.
  5. 05Each campaign points to its own page: system estimator, battery add-on page, or panel upgrade page.
  6. 06Conversions counted: booked consultation and signed contract, not page views.
Judged on

Example written by BlueSmith to show the approach. Not a client ad or a result.

RUN YOUR NUMBERS

Break-even cost per lead: what can you afford to pay for a lead?

Put in your project value, margin, and close rate. See the most you can pay per lead, per booked estimate, and per signed job before the work stops paying for itself.

35%
15%
35%
30%

Break-even cost per lead: $138

Break-even cost per lead$138
Max cost per booked estimate
$394
Max cost to win one signed job
$1,313

$25,000 project, 35% margin, 15% of gross profit for acquisition, 35% of leads booked, 30% closed.

See what we’d build for these numbers

Starts with example numbers. Change them to yours. Arithmetic only, not a promise of results.

Open the full break-even cost per lead calculator

KEEP GOING

Everything for solar installers, connected.

STRAIGHT ANSWERS

Questions we hear.

Google or Facebook first for solar?

Google catches homeowners already comparing installers. Meta reaches the ones who haven’t started. Many installers run both. We usually build the pages and screening first, because both channels depend on them.

Should we bid on other installers’ names?

Not as a starting point. The clicks can be expensive and the searcher wanted someone else. We’d test it only after your core campaigns are booking consultations.

Can you run battery-only search campaigns?

Yes. Storage searches from existing solar owners get their own campaign and their own page, since those homeowners already have panels.

Is Google part of every solar plan?

No. Search campaigns and Business Profile management are part of larger scopes, picked for your business. Ad spend is paid straight to Google either way.

Your crew is ready for the next job. Is your calendar?

Seven questions. Two minutes. See the one part of your engine holding your projects back.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

Avg response time 2.5 minutes