Store flyers set expectations
Homeowners see a low per-foot install price in a big-box flyer and expect the same. Subfloor prep, removal, and trim aren’t in that number.
FLOORING CONTRACTORS
Flooring marketing for whole-home floors, not one-room patch jobs.
Flooring buyers wander showrooms and big-box aisles for weeks. We show them your installs, give them a square-foot price range, and get them booked for a measure.
- Whole-home luxury vinyl plank
- Hardwood installs and refinishing
- Tile and large-format tile floors
- Carpet-to-hard-surface conversions
- Stair treads and transitions
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation
At a glance
- Who it’s for
- Flooring contractors selling projects worth an in-person estimate
- Typical projects
- Whole-home luxury vinyl plank
- Hardwood installs and refinishing
- Tile and large-format tile floors
- Carpet-to-hard-surface conversions
- Stair treads and transitions
- Where it breaks
- Store flyers set expectations
- Samples slow everything
- What’s under the carpet
- Living through the install
- How it works
- Attention: ads homeowners stop for
- Offer: pages that make them want to book
- Sales: booking and follow-up that holds
- System: tracking that improves it monthly
- What the page asks first
- Which rooms are you redoing?
- Roughly how many square feet in total?
- What’s on the floor now?
- Which material are you leaning toward?
- Is this a home you own?
- When are you hoping to have it installed?
- What it costs
- Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
FLOORING REALITY
Why flooring contractors lose good jobs before the estimate.
Samples slow everything
Buyers take samples home and live with them for weeks. The installer who stays in touch through that stretch tends to get the job.
What’s under the carpet
Uneven subfloors, old tile, and moisture show up only after removal. Homeowners who weren’t warned feel ambushed by the change order.
Living through the install
Moving furniture, keeping pets out, and losing the kitchen for days worry homeowners more than the flooring itself.
YOUR ENGINE
The acquisition engine, built for flooring contractors.
Four parts. Each one multiplies the others. Here’s where they break in your trade, and what we install.
What breaks
A flawless showroom floor that looks like a manufacturer’s catalog.
What we build
Video ads filmed in homes you floored, with installers cutting, leveling, and finishing transitions, run to homeowners in your service area.
What breaks
A request form that asks for nothing, so the measure is the first time anyone talks about price or material.
What we build
A page with a square-foot estimator by material, what your price includes from removal to trim, and how install days work around furniture and pets.
What breaks
Measures get booked, samples go home, and the follow-up stops after one call.
What we build
Measure booking with reminders, a sample-stage follow-up sequence, and a nudge when install dates start filling.
What breaks
A single bedroom and a whole-home install count as the same lead.
What we build
Tracking from ad to measure to signed install by square footage, so spend moves toward the larger jobs.
WHAT WE RUN
Ads that sell the job. Pages that qualify it.
Ad angles that work for flooring contractors
Room to room, no breaks
Walk one continuous floor through kitchen, hall, and living room to sell the whole-home job over a single room.
What gets fixed underneath
Show subfloor leveling and prep on camera, so buyers understand why your price differs from the flyer.
Real life on the floor
Kids, dogs, and a dropped pan on a floor you installed. Durability sells better shown than described.
Your install week, mapped out
Lay out a typical install week, furniture moves included, for homeowners nervous about the disruption.
Before anyone books, the page asks
- Which rooms are you redoing?
- Roughly how many square feet in total?
- What’s on the floor now?
- Which material are you leaning toward?
- Is this a home you own?
- When are you hoping to have it installed?
So the homeowner on your calendar already fits your jobs, your area, and your price range.
RUN YOUR NUMBERS
What’s a flooring lead actually worth?
Example numbers for a flooring business. Change them to yours.
Each lead is worth (revenue): $2,100
Each lead is worth (revenue)$2,100
- Gross profit per lead
- $735
- Leads per signed job
- 7.1
$15,000 project, 35% margin, 40% of leads booked, 35% of estimates closed.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
FLOORING BY CITY
Flooring marketing, city by city.
Local playbooks for flooring contractors: what’s different about each market, and what we’d run there.
STRAIGHT ANSWERS
Questions we hear.
How do we compete with big-box flooring installs?
By showing what their low number leaves out and what your crew does instead. Homeowners who see subfloor prep and clean transitions stop comparing on per-foot price alone.
Do we need a showroom for this to work?
No. The page does much of what a showroom does: materials, price ranges, and finished homes. Samples can come with your installer to the measure.
Can we promote hardwood refinishing too?
Yes, as its own offer. Refinishing buyers already have the wood and want to know if it can be saved, so the page and questions differ.
Will the estimator be accurate?
It shows a range from your own pricing by material and square footage. Your measure sets the real number, and the page says so.
Your crew is ready. Is your calendar?
Seven questions. Two minutes. See the one part of your engine holding your projects back.
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligationAvg response time 2.5 minutes