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What we build Video AdsFilmed on your jobs. Written and edited by us.Project Pages + EstimatorsYour work, a price range, a booking calendar.Speed-to-Lead + BookingInstant replies, reminders, and follow-up.
How it works The Acquisition EngineAttention × Offer × Sales × System.How It StartsFive steps, no surprises.Free ToolsLead value, break-even CPL, ad budget.
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Angi vs Google Ads for contractors

Both reach homeowners who are already looking for help. The difference is whose page they land on and who else they’re talking to.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

By the BlueSmith team · Updated

SIDE BY SIDE

Angi vs Google Ads

AngiGoogle Ads
Homeowner’s first clickA request on AngiYour ad, then your page
Shared with competitorsOften, depending on productNo; it comes to you
How you payPlatform fees that varyPer click
Choosing which jobsCategories and service settingsExact keywords and negatives
Qualifying before the callPlatform’s questionsYour own questions and calculator
Ongoing workRespond fast, manage the profileSearch terms, bids, and pages
Best fitSteady, quick-to-quote workSpecific jobs you want more of
HOW TO CHOOSE

Pick by situation, not by hype.

Choose Angi when…

  • You don’t have a landing page or anyone to manage ad campaigns.
  • Your jobs are routine enough that speed wins them.
  • You want to try a market before building anything.
  • Your office answers every new request in minutes.

Choose Google Ads when…

  • You want to pick the exact searches you pay for.
  • You’d rather not race other pros to the same homeowner.
  • Your jobs need a page that explains, qualifies, and books.
  • You want click and booking data that stays in your accounts.
Our honest take

Angi trades control for convenience, and for some contractors that’s the right trade. Google Ads give back the control, but they only pay off with a page that does the qualifying and a team that calls back fast. We run Google search ads on larger plans, pointed at the same project pages and booking calendar as our Meta video ads.

RUN YOUR NUMBERS

What does one booked estimate really cost?

Cheap leads that never book are expensive. Price the thing you actually want: a homeowner on your calendar.

35%

Cost per booked estimate: $229

Cost per booked estimate$229
Cost per lead
$80
Booked estimates per month
18

$4,000 a month, 50 leads, 35% of them booked.

See what we’d build for these numbers

Starts with example numbers. Change them to yours. Arithmetic only, not a promise of results.

Open the full cost per booked estimate calculator

KEEP GOING

Everything connected to this page.

STRAIGHT ANSWERS

Questions we hear.

Is Google Ads harder to run than Angi?

Yes. You’re choosing keywords, cutting bad searches, and maintaining a page. That work is what gives you control over which jobs you pay for.

Do I need a website for Google Ads?

You need at least one focused page built for the exact service in the ad. Sending clicks to a generic homepage is one of the fastest ways to waste ad spend.

Which brings better homeowners?

It depends on how each is set up. A well-built Google campaign with good qualifying questions usually brings homeowners who chose you, not a list.

How do I compare them fairly?

Track both to signed jobs. Divide what each cost by the jobs it produced. Cost per inquiry hides too much.

Your crew is ready for the next job. Is your calendar?

Seven questions. Two minutes. See the one part of your engine holding your projects back.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

Avg response time 2.5 minutes